Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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B&B Studio Brands Dalston’s New ‘Soda Lights’ Range

London-based drinks brand Dalston’s has released two new ‘Soda Lights’ in a range extension with design once again by branding agency B&B studio. Blending real fruit with sparkling spring water and botanicals, the Soda Lights range comprises two flavours, namely, Rhubarb and Elderflower. The new sub-range follows the introduction of a sugar tax on UK […]
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& SMITH Creates Logo and Packaging for ‘AYEM’ Breakfast Pot

Branding agency & SMITH has named and branded new London-based protein breakfast pot, AYEM. The identity, which encompasses not only packaging and website design but also a pop-up store, aims to position AYEM as a healthy breakfast staple, with a particular focus on its protein and omega 3 content. “Keen to stay away from a ‘science-y’ […]
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Big Fish Reveals New Logo and Packaging for Thomas J Fudge’s

Branding consultancy Big Fish has refreshed the logo and packaging design for British biscuit maker, Thomas J Fudge’s. The London-headquartered agency actually rebranded the over 100-year-old business back in 2012 – repositioning it at the time from “Fudges” to “Thomas J Fudge’s Remarkable Bakery”. The latest update is said to have come about as a response […]
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Deliciously Ella Gets New Logo and Packaging by Here Design

Here Design has delivered a brand refresh for Deliciously Ella, including a new range of frozen products launched as part of the rebrand. The refreshed packaging for the vegan-friendly ranges incorporates bright hues “reflecting the depth of flavour of the foods within,” which the designers claim will inspire consumers to try new taste profiles and […]
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Biles Hendry Helps Launch Ella’s Kitchen into the Frozen Aisle

Design consultancy Biles Hendry has created the brand architecture and identity for Ella’s Kitchen’s new frozen range. Launching exclusively across Tesco stores in the UK and Ireland this month, the new product line, which is targeted at older children instead of newborns, adopts what is described as a “playful” identity that is designed to appeal to […]
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