American cloud management software company, cloudtamer.io, has announced it is rebranding to “Kion”. The reveal of the new identity is also tied in with the announcement of a major update to its platform, Kion 3.0, which is reportedly used by major U.S. government agencies such as NASA and the Centers for Disease Control and Prevention […]
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Scottish articulated hauler specialist Terex Trucks has rebranded to “Rokbak”, which represents the first significant identity refresh for the firm since 1968, prior to which it traded as the Euclid Road Machinery Company. Headquartered in Motherwell, the Volvo Group-owned business makes off-road articulated dump trucks that are used in mining, quarrying, and construction applications; it […]
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Japanese car giant Subaru has announced that the brand’s all-new, all-electric SUV will be named “Solterra” and it is scheduled to go on sale in 2022. A new global model targeted at the small-to-medium family car segment, Solterra will be the first Subaru vehicle to be built on the company’s all-new EV architecture, which has […]
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French car manufacturer Renault has revealed the name of its forthcoming new car model. To be sold globally and designed as a crossover, it will be named “Arkana” and will further compete in the small family car segment, which is commonly referred to as the ‘C-segment’ within the motoring industry. The new model’s name is said […]
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Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
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London-based agency Interabang was approached last November by Ben Mason, founder of Proper Beans after he came across their work for Brew Tea Co. Proper says its mission is to reinstate baked beans as the premium meal it once was – it was first sold at Fortnum and Mason in 1886 and marketed as a […]
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London-based creative agency Designers Anonymous have created the look for new nuts brand Carpe Nux. Conceived as a premium luxury offering, Carpe Nux, which is Latin for ‘seize the nut’, draws parallels from “worldly characters” who share the “unique philosophy and attributes” of its range of fusion flavoured nuts. “By introducing portraits to each flavour […]
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