Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Moving Brands Creates New Look for ValuePenguin

ValuePenguin is a U.S. business that helps consumers make spending decisions based on research and data-driven tools. It is also a trusted provider of financial data and analysis to major news sites and publications such as Bloomberg Businessweek and Yahoo Finance. However, ValuePenguin’s management felt the company’s subdued brand identity did not do justice to […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Siegel+Gale Unveils Unified Brand Platform for Sandaire

Global strategic branding firm Siegel+Gale has revealed a refreshed brand platform for Sandaire Investment Office, which includes the launch of a redesigned website. Sandaire engaged Siegel+Gale to merge their two investment offices – SandAire and Lord North Street Private Investment Office – into one unified brand. The company, which was originally founded in London in […]
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German Designer Envisions Global Symbol for Cryptocurrency

Brand Me Crypto is a recently launched logo design contest being sponsored by Bitcoin-friendly payment processor Vogogo and cryptocurrency exchange Cryptsy. Starting with one Bitcoin in 2009, followed by the development of alternative coins, cryptocurrency is a payment network that is expected to grow in the coming years. However, it presently stands without an overarching […]
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$10,000 Prize for New Logo to Represent Cryptocurrency

Brand Me Crypto is a new logo design contest being sponsored by Bitcoin-friendly payment processor Vogogo and cryptocurrency exchange Cryptsy. Currently there are more than 650 crypto coins available, yet the process of obtaining crypto coins, spending or sending crypto coins is still in its infancy. As Bitcoin was the leading cryptocurrency established followed by […]
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Venturethree Rebrands TransferWise

Peer-to-peer money transfer service TransferWise has revealed a new brand positioning and visual identity. Calling their service ‘money without borders’, the new logo adopts the ‘fast flag’ symbol, which the company says creates a “sharp contrast with traditional banks and money transfer brokers”. Created with the help of design agency venturethree, the new brand idea […]
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