Hightower, a wealth management consultancy with advisory businesses in over 30 states in the U.S., has revealed a fresh brand image and tagline for the $57.4bn company, including a multi-colored logo and message – “well-th. rebalanced.” The updated look is said to be the result of over six months of research and development, and features […]
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Chinese fintech startup Pintec has unveiled a new logo that it says has been designed to communicate the brand’s “vision of applying technology to connect and serve partners.” Founded in 2017, the company offers personal and SME loans in addition to wealth management and insurance brokerage services. Its new logo design, which is described as […]
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Branding agency SomeOne has created the new logo and branding for popular online currency converter Xe. Arguably one of the first businesses to be built on the internet, Xe started life in Canada in 1993 as Xenon Laboratories. Its currency converter was launched later in 1995 and it has since grown into one of the […]
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Mastercard has announced that it is dropping its name from its logo “in select contexts”, as the famous credit card brand readies for a digital future where physical cards may not be so prevalent. The interlocking red and yellow circles, referred to by the company as the “Mastercard Symbol”, will now stand on its own […]
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Branding agency Ragged Edge has created the logo and identity for Salary Finance, a relatively new lending start-up co-founded by the former head of Google UK. Described as a “financial wellbeing” business, the organisation partners with employers to allow, among other things, staff to borrow money against future wages. Ragged Edge was approached to help define […]
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SomeOne has rebranded MarketInvoice, which is claimed to be one of the fastest growing UK FinTechs. Founded in 2011, the company is said to have already supplied over £1billion in funding to businesses big and small in the UK. SomeOne was approached to create a new strategy and refreshed approach to telling their story to […]
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Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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