Portland Trail Blazers Unveil New Logo Design

For the first time since 2002, NBA basketball team the Portland Trail Blazers is updating its logo, with the introduction of subtle changes that are claimed to have been driven by fan input. “We gathered plenty of fan feedback and support on this direction for modernising our primary logo, while staying true to our heritage […]
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Detroit Pistons Reveal New Logo Design

The Detroit Pistons have unveiled a newly updated primary logo that harks back to the team’s glory days of the late 1980s. Virtually identical to the logo the “Bad Boys” teams sported during back-to-back championships in 1989 and 1990, the new badge retains the red, white and blue basketball symbol of the previous design, but […]
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New Tiger Woods Logo Design Revealed

Tiger Woods has officially revealed a new series of branding called TGR, Tiger Woods Ventures. The TGR brand has been created to replace Woods’ “TW” branding, with the “W” in Woods now reimagined as a tiger paw. “What you see here is more than just a logo; it’s the symbol of our future, a mark […]
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Sacramento Kings Unveil New Logo and Branding

American basketball team the Sacramento Kings have this week revealed a new logo and brand identity. The new primary emblem is said to have been inspired by the Kings classic logo. Changes include a reshaped crown, revised basketball and new typeface that puts Sacramento front and centre. The brand refresh was carried out by Hattiesburg, […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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Logo and Identity Design for Boxing Champion, Andre Ward

Andre Ward is an American professional boxer and the current WBA and The Ring super middleweight champion. Ward was a gold medalist at the 2004 Summer Olympics. He won his first world championship in 2009. Nike’s Jordan Brand subsidiary engaged Los Angeles-based graphic design and communications agency Hype Type to design the logo for the […]
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