Florida State University Reveals New Logo, Uniform Designs

Nearly two years ago, Florida State University approached Nike for assistance to reevaluate the marks of its various athletics programs. FSU says its first directive was to create a more consistent usage of its primary colour, garnet, within its uniforms, sideline gear, coaching gear and also fan apparel. FSU expressed the desire to return to […]
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New England World Cup Kit Gets Neville Brody Typeface

England and Nike have unveiled new home and away kits for 2014, revealing designs that they say focus on English football history and culture. Nike has also collaborated with English typographer Neville Brody to create a new font for the names and numbers on the back of the jersey. “It has been an extraordinary honour […]
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Tampa Bay Buccaneers Unveil New Logo

American NFL team the Tampa Bay Buccaneers have unveiled a new-look logo and uniform design. It’s the first update of Tampa Bay’s look since the red-and-pewter uniforms replaced the original orange-and-white combination 17 years ago. The new logo still features the team’s traditional windswept red battle flag, while sporting a more tougher-looking skull positioned over […]
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Charlotte Hornets New Brand Identity Revealed

The Charlotte Bobcats took the next step in the process of becoming the Charlotte Hornets recently when Chairman Michael Jordan unveiled the brand identity that will be used when the Hornets name returns to Charlotte for the 2014-15 season. The team’s logos and wordmark were introduced during an on-court halftime ceremony that was emceed by […]
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Concept Logo and Packaging Design: ‘Nike Naturals’

Chris Dawson is a graphic design student from New Zealand. This Nike project represents a conceptual design study that Chris completed as part of his Bachelor of Visual Arts degree at the University of Auckland. The academic exercise included drawing up and fabricating an array of collateral material for a new range of Nike eco […]
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Logo Concept for Cristiano Ronaldo: CR7 + Nike

Portuguese footballer Cristiano Ronaldo is one of the best footballers in the world, perhaps second only to world number one Lionel Messi. He is currently the subject of intense transfer speculation, with reports suggesting the Real Madrid player is on the verge of leaving Spain’s La Liga. In the meantime, GOMA, a Portuguese visual communication studio, […]
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Sports Retail Branding: Nike Year of the Snake

2013 is the Year of the Snake according to the traditional Chinese calendric system. The new year was officially inaugurated on February 4 and, to celebrate the event, sports giant Nike launched a dedicated set of snake-themed shoe designs. The special edition shoe range honoured both the Chinese zodiac and basketball player Kobe Bryant (whose […]
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