Audi Introduces New Car Naming System

Audi is adopting a new naming system across its car range that will see model designations being linked to power output instead of engine capacity. While the general names of the model series – from Audi A1 to Audi Q7 – will remain unchanged, combinations of two numbers will replace the various type designations previously used. […]
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BBC Three Gets Brand Refresh by Studio Output

Studio Output has given BBC Three a design makeover, with the new look incorporating a refreshed colour arrangement, a host of illustrations and a re-adapted ‘Tricon’ logo. The rebrand, which was carried out over three months, comes as BBC Three aims to target a “core audience” of 16-to-24-year-olds. The original identity for the online-only television […]
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Brane Designs New Logo for Football Star, Gareth Bale

London-based creative agency Brane has created the new logo design for football star Gareth Bale. The designers say they were approached to work on the project by sports entertainment agency Anchorfan, as well as by football agent Jonathan Barnett, of Stellar Group, who masterminded Bale’s £86 million move from Tottenham Hotspur to Real Madrid. “We […]
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Pearlfisher Creates Identity for ‘One Less. One More’

Pearlfisher New York has created the identity and book cover design for Robbie Vorhaus’s new lifestyle movement and book, One Less. One More. Author, columnist, and CNN contributor Robbie Vorhaus, said to be one of the best communications and crisis strategists in the world, has just released a new book. The One Less. One More […]
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Pentagram Creates Identity for VC Firm – ‘First Round’

Pentagram’s Natasha Jen and her team have designed a new identity for venture capital firm, First Round Capital. The new identity launches as First Round celebrates its 10th anniversary this year. Avoiding typical VC imagery like financial symbols and growing trees, the logo adopts a simple line derived from the number “1,” inspired by the […]
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Aesop Create Identity for Andy Murray’s Mgt. Company

Branding and storytelling agency Aesop has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]
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Branding for Belgian Design Agency, ‘Twee’

Twee is a creative collective based in the Belgian city of Antwerp. The design agency was founded and is headed by two brothers—Olivier Segers and Maxim Segers—and so gets its name from ‘twee’, which means two in Dutch; the latter being one of the official languages of Belgium alongside French and German. Replacing a more […]
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