Voicebox Creative Unveils New Design for SeaPak

San Francisco-based branding agency Voicebox Creative has revealed its new packaging design for SeaPak Shrimp & Seafood Company, which is said to be America’s number one retail brand in the frozen speciality seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of “allowing […]
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Seafood Brand ‘Wright Brothers’ Gets New Identity by & SMITH

& SMITH have created a new identity for Wright Brothers to work across their restaurant and wholesale businesses. “Wright Brothers wanted to take the stuffiness out of seafood dining and to really highlight the quality of the produce from their wholesale business,” says the agency. As a result, the new brand makes a heavy nod […]
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Virgin Voyages’ Cruise Ships to Wear Mermaid Logo

Virgin Voyages, the cruise line division of Richard Branson’s Virgin Group, has teased the design of its new ship. The reveal took place at a special keel laying ceremony for the first of three ships at Fincantieri’s shipyard in Genoa, Italy. Although the inaugural ship remains unnamed as yet, the trio of seafaring cruisers have […]
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Carter Wong Creates New Branding for Fishing Giant, Norebo

International fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. The agency has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands; the former, which provides fish fillets to chefs, […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Safari Sundays Rebrands Amagansett Sea Salt

Creative agency Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation. As the salt of choice for the likes of Eleven Madison Park, which is routinely voted as one of the best restaurants in the world, Amagansett Sea Salt is considered to be no ordinary […]
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Saxa Salt Gets New Logo and Packaging by Robot Food

To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
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