Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
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Seattle High Rise Gets New Name and Logo

A 41-story tower currently under construction in downtown Seattle is getting a fresh start with a new name and brand. Formerly known as Potala Tower, development partners The Molasky Group and Binjiang Tower Corp are now branding the property at 2116 4th as “Arrivé” (pronounced ah-ree-vā). Both the name and logo have been devised by […]
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DesignLSM Brands Kanuka Tea House

Kanuka is a specialist loose-leaf tea company based in St Albans; a family run business created by John and Beth Hesler and Sophie Taylor. The original concept was said to have been inspired by an unusual Christmas gift, namely, an expensive kettle that gave John the idea of “creating a unique tea blend that would […]
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Bikini Village Unveils New Logo and Store Concept

Fashion brand Bikini Village has revealed its new visual signature including an updated logo and a new store design. With this new visual identity, the Canadian retailer, who carries branded swimwear and beachwear for both men and women, says it is making a “shift towards modernity”. The integration of the new logo will take place gradually […]
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SmartHeart Frames Look for ‘Art Residence’ in Russia

Developed by Russian investment fund STONE HEDGE, Art Residence is a new designer residential complex situated in the centre of Moscow. The building offers a “unique opportunity to invest in art and real estate simultaneously” according to the developers. Branding agency SmartHeart – also from Moscow – was tasked with creating the visual identity for the newly […]
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Praline Designs New Identity for ‘The Culture Diary’

London-based design studio Praline have been brought in by the Greater London Authority to create a new identity for The Culture Diary, an online, industry-only national calendar to help cultural organisations collaborate and avoid event clashes. Praline say the identity aims to encapsulate The Culture Diary’s goal, which is to provide a user-friendly database and […]
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Branding Design for ‘sTREEt Campaign’

Due to commercialisation and public negligence, the trees in Gangnam city (South Korea) are struggling to survive and are slowly disappearing. The brand “sTREEt” was created to draw attention to the disappearance of the trees in the streets. The rectangular shaped logo was designed with a frame in mind, inducing the audience to actually look […]
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