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0

SmartHeart Frames Look for ‘Art Residence’ in Russia

By Editor June 22, 2015

Categories: Architecture, Real Estate

smart-heart-logo-design-Art-Residence

Developed by Russian investment fund STONE HEDGE, Art Residence is a new designer residential complex situated in the centre of Moscow. The building offers a “unique opportunity to invest in art and real estate simultaneously” according to the developers.

Branding agency SmartHeart – also from Moscow – was tasked with creating the visual identity for the newly built block of apartments.

“Art Residence is the first residential real estate in Moscow which presents an art director as a main figure, who manages the cultural life of residents,” explain the designers.

The logo reflects and echoes the two intersecting yellow squares that form a key architectural element of the building’s structure, while also referencing a canvas or framed work of art.

The square subsequently serves as leitmotif throughout the identity.

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SmartHeart
www.smart-heart.ru

Tags: art, Art Residence, black, branding, frame, gold, identity design, logo design, rectangle, SmartHeart, square, STONE HEDGE, yellow

SEE ALSO:

  • SmartHeart Rebrands Construction Company, ‘Monolitholding’
  • Brand Union Unveils Identity for Property Company, Dospuntos
  • Pentagram Designs ‘Flexible’ Logo for Art UK
  • Visual Identity for Arch Residential
  • Pentagram Unveils New Identity for ‘Ten Trinity Square’
  • Identity Design for Korea’s National Art Museum

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