Logo Design for Personal Trainer, ‘Howard Zoutkamp’

Howard Zoutkamp, simply known as Howard to friends and clients, is a certified personal fitness coach and instructor from the city of Haarlem in northern Holland. For the design of his logo and business identity, Howard turned to agency Rens Dekker Communication Design. Run by fellow Dutchman and Haarlem resident Rens Dekker, the design studio […]
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Logo Design for French Football Club, ‘Vypers de Béziers’

Les Vypers de Béziers are a French American football team based in Béziers, a town in Languedoc in southern France. Established just three years ago in 2010, the club plays its football in the third tier division of the official Fédération Française de Football Américain (FFFA). Currently undergoing a period of renewed professionalisation, the sports […]
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Concept Logo for Achille Castiglioni

Achille Castiglioni (d. 2002) was one of the most famous and most important industrial designers of the twentieth-century. Through the course of his illustrious career, Castiglioni designed over 150 products for noted Italian brands such as Flos (lighting), Zanotta (furniture) and Alessi (home decor). This logo proposal was envisioned by Milanese-based architect and graphic designer […]
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BrandOpus Develops New Identity for ‘Brakes’

Brakes, a leading European food service supplier to the catering industry with over 10,000 employees based in over 80 locations, has partnered with BrandOpus to create their new brand identity, designed to highlight the company’s dedication to quality and service. The new identity serves as shorthand for the company mission, placing the Brakes people and […]
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From Sketch to Production: Evolution of the Ford Mustang Logo

The Ford Mustang is about to become the newest member of a very exclusive club – vehicles in continuous production for 50 years. April 17, 2014 will mark the Mustang’s 50th birthday. More than 9.2 million Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and […]
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Concept Identity Design for ‘Typefest’

Graphic designer Alicja Pismenko recently graduated from the Jan Matejko Academy of Fine Arts, or the Kraków Academy of Fine Arts in Poland. This academic project called “Typefest”, completed as part of Alicja’s studies, is imagined as a concept design for a hypothetically proposed “International Festival of Typography”. The conjectural festival is convened by a triumvirate of […]
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MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
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