Toast Brands Artisan Bakers, ‘Haddie & Trilby’

Banbury-based design agency Toast has created the branding for artisan bakers Haddie & Trilby. Toast worked with owner George Casey to investigate and develop the name and identity for the new bakery and then bring the brand to live by applying it to everything from shop front designs, signage and staff materials as well as […]
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Landor Associates Rebrands ‘Republic Services’

Republic Services, the second largest recycling and waste company in the USA, has revealed a new brand positioning and tagline. The company says the goal is to unify its current 30+ go-to-market names under its primary brand, Republic Services. Over the coming months, the company will integrate its marketing efforts centred around a redesigned logo […]
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Virgin Media Business Gets Major Brand Refresh

Virgin Media Business, the largest B2B Virgin branded business, has unveiled a refreshed brand strategy and new visual identity aimed at the world of business telecoms. The rebrand follows a deep-dive review of its market perceptions. While still holding onto the trademark red, the new visual identity introduces less traditional business colours to help it […]
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Royal Enfield Reveals New Brand Logo, Crest and Monogram

Royal Enfield has “changes its stripes” with the unveiling of a new logo design. In addition to the revised logotype, a new monogram aims to build on the famous Royal Enfield wings, while the company’s crest has also been further evolved in order to reflect the “endurance and craftsmanship” of the brand’s motorbikes. The bike […]
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Springetts Designs New Brand for AkzoNobel

AkzoNobel is relaunching its Glidden trade paint brand as Armstead with a new identity and packaging by Springetts Brand Design Consultants. The new brand name was the result of internal naming sessions at Springetts and collaboration with the client. The brief was to relaunch the brand as a paint brand for the future, a modern […]
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Worldpay Reveals New Brand Identity

Worldpay, a major player in the payments processing industry, has revealed its new corporate brand. The rebranding, which includes a new website and an updated logo, will roll out in phases starting in the United States in May and ending in the United Kingdom later this year. “Our new brand highlights the worldwide nature of […]
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Vimto Gets New Logo and Pack Design

April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The bottles also feature a new Vimto logo – described as a […]
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