The Royal Albert Hall’s communications have been given a makeover by BrandPie, the brand strategy consultancy.

Its new logo and design system was developed by The BrandPie Foundation, the company’s charitable arm, and is designed to emphasise and promote the Hall’s status as a world class venue, and its aims to broaden access and appeal to a wider audience.

The logo uses the Hall’s architectural silhouette to create an icon designed to work across different media, from digital to print and merchandising opportunities. The colour palette incorporates more vibrant reds and golds which the designers say reflect the Victorian heritage of the Hall’s auditorium whilst helping bring alive the Hall’s Education & Outreach and programming work – also represented by the ‘open door’. The Hall’s logo was last updated in 2004.

Natasha Chance, creative director at BrandPie, said: “After immersing ourselves in the history of the Hall, we have sought to create a more contemporary and vibrant identity that can be used effectively, but still remains true to the Hall’s heritage and aims.”

Sarah Woods, director of external affairs at the Royal Albert Hall, said: “The strength of the logo is that it celebrates the Hall’s iconic shape in coloured layers which help to convey the range, richness and vibrancy of our activities, and the design can be flexibly applied across all our media, from social media to merchandise ranges.”

BrandPie
www.brandpie.com