Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
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Binghamton Devils Reveal New Logo Design

The Binghamton Devils have unveiled all-new logos and uniforms ahead of the 2017–18 season. Formerly based in Albany, where they were called the Albany Devils, the Devils recently relocated to New York’s Broome County, and are set to commence play in the American Hockey League (AHL) this coming October, where they will serve as the top minor […]
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Saxa Salt Gets New Logo and Packaging by Robot Food

To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
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Webb deVlam Unveils New Look for VeeTee Rice Brand

Strategic brand design agency Webb deVlam has unveiled a fresh new brand identity for rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the precooked sector and not to mention some 30 years as one of the UK’s leading independent […]
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New Jersey Jackals Reveal New Logo Designs

American baseball team the New Jersey Jackals has introduced a new brand identity, which includes refreshed logos and a revamped font. Created to mark the club’s 20th anniversary season, the new logos retain the team’s core visual elements such as the jackal head and “NJ” lettermark, as well as the signature red and black colours. […]
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Portland Trail Blazers Unveil New Logo Design

For the first time since 2002, NBA basketball team the Portland Trail Blazers is updating its logo, with the introduction of subtle changes that are claimed to have been driven by fan input. “We gathered plenty of fan feedback and support on this direction for modernising our primary logo, while staying true to our heritage […]
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Robot Food Rebrands Seabrook Crisps

Robot Food has rebranded Seabrook Crisps, with the refresh including new packaging designs as well as a mildly retweaked logo. Said to be the inventors of the crinkle-cut and the first crisp manufacturer to use sunflower oil, the Bradford-based brand tasked Robot Food to redesign its Crinkle, Lattice and Straight Cut ranges. “Seabrook has an enviable heritage, holding […]
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