Final Logo Designs for Tokyo 2020 Olympics Revealed

Tokyo 2020 Olympics organisers have officially revealed a shortlist of four replacement logos after the original design by Kenjiro Sano was ditched last September following accusations of plagiarism. The Tokyo 2020 Logo Selection Committee says it selected the four designs from nearly 15,000 entries in a competition that was open to any Japanese resident over the age of 18. The […]
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Los Angeles 2024 Olympic Bid Logo Revealed

Los Angeles 2024 has unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years. “The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles ‘the […]
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Paris Unveils its 2024 Olympic Logo Design

Paris 2024 have revealed their official logo for their Olympic and Paralympic Games bid, with the design claimed to be a modern interpretation of the Eiffel Tower. Upon its unveiling, the logo was projected onto one of the Paris’ most famous landmarks, the Arc de Triomphe. “The new visual identity of the Paris 2024 campaign reflects the […]
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Solana Business Park Unveils New Logo Design

Solana Business Park and architecture firm 5G Studio Collaborative have unveiled a new logo as well as final architectural design renderings of the U.S. property’s $50 million campus renovation. Investment firm Equity Office Properties, an affiliate of New York-based Blackstone Group, last month revealed plans to spend $50 million in capital improvements to the property […]
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Rebrand for ‘Speed Communications’ by Soapbox & Sons

Following a merger with KTB PR in 2012, Speed Communications felt a brand refresh would help unite the two agencies. On the back of this new brand repositioning, they briefed Jenny Theolin, creative director at London-based design studio Soapbox & Sons, to give the business a fresh look. The new logo design is based around an […]
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MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
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