• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Robot Food Unveils New Branding for BULK POWDERS

By Editor April 24, 2017

Categories: Food, Health & Beauty

BULK POWDERS sell their sports nutrition supplements online, in bulk. Robot Food designed the brand, website and packaging back in 2013, and were recently asked back to unify and progress the brand to accommodate its growing product range.

What began as a line of protein products for both bodybuilders and general athletes has now developed into a full range of nutritional and lifestyle foods and supplements. A brand rationalisation and refresh was therefore called for by company bosses.

The agency says it started by tweaking the packaging, then simplified the logo from multiple greens to a single green. The designers then updated the font in the word-marque and changed the grey to a black for more standout.

In addition, ACTIVE FOODS, one of BULK POWDERS’ four sub-ranges, has been given a new identity. Retaining the sub-brand’s keynote purple, the packs have been re-designed on brown paper bags and other substrates with clearer flavour cues to create a “foodier feel”, according to the designers.

“Having designed Bulk Powders’ branding previously, we understand where they’ve come from – and where they’re going to. We also understand modern food, fitness and lifestyle trends, and we applied our knowledge to move the brand on so it speaks to a newer, wider, savvier audience – without compromising the existing brand equity,” says Mike Johns, senior designer at Robot Food.

Robot Food has further created and designed ‘Bulk Points’, a new customer reward system.

Robot Food
www.robot-food.com

Tags: ACTIVE FOODS, BULK POWDERS, C, circle, fitness, icon design, identity design, logo design, luminous green, Mike Johns, muscle, nutrition, packaging design, protein, purple, rebranding, rings, roundel, t-shirt design, web design

SEE ALSO:

  • Robot Food Unveils New Look for Cadbury Mini Rolls
  • Robot Food Brands New Sauce Range for Creative Cook
  • Robot Food Gives Honey Monster Puffs a New Look
  • Robot Food Rebrands Panda Drinks
  • Robot Food Brands Yorkshire Blue as ‘Le Yorkshire Bleu’
  • Identity Design for Healthy Vendor Brand, ‘Livewell’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’
  • Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.