Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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Robot Food has rebranded Electric Ink following a strategic shift online as a direct-to-consumer tattoo skincare brand. Alongside the change in business strategy, the UK-based branding agency says it saw an opportunity to reassess the brand, adding further depth to the original proposition and creating potential for wider growth. Electric Ink was founded on a […]
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Wellness startup Present Life has launched “Healist Advanced Naturals”, a new CBD range, with branding by Robot Food. The CBD wellness sector has grown rapidly since restrictions on the use of cannabidiol – the non-intoxicating component of cannabis – have been eased in both Europe and North America. Analysts predict the global market will surpass […]
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Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
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Created by Danish carpenter, Mikkel Bertelsen, Klask is said to have grown from being just a garage project to a full-on ‘cult classic’ in the space of only 4 years. With over 500,000 units sold to date, the magnetic two-player table top game even boasts its own annual world championship held in a different city each […]
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Robot Food has designed the logo and packaging for a new range of free-from cake slices from family bakers, Bells of Lazonby. Established over 70 years ago in 1946, the Cumbria-headquartered business claims to have not only been the first purpose built free-from bakery in the UK but also the first to have supplied own […]
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Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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