Peugeot Unveils Giant Logo Sculpture

Peugeot has announced it will be unveiling a giant-sized 3D sculpture of its car logo, the “Peugeot Lion”, at next month’s Geneva Motor Show. Standing 4.8 metres tall and 12.5 metres long, the Lion sculpture has been developed by Peugeot’s Design Lab, the French carmaker’s industrial design consultancy, using advanced CAD modelling techniques and even 3D […]
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Chevrolet Unveils Tribute to Famous Detroit Red Wings Logo

American carmaker Chevrolet has unveiled a special “Winged Wheel” logo sculpture as a tribute to NHL ice hockey team the Detroit Red Wings. Measuring 9 feet long and 5 feet high, the sculpture is an original work by Tomas Vitanovsky, a former professional motorcycle stuntman from the Czech Republic who now pieces together discarded parts […]
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Citroën Unveils 3D Printed Logo

French carmaker Citroën has revealed a 3D-printed sculpture representing the brand logo at this year’s Beijing Motor Show. Entitled ‘I love Citroën’, the sculpture is an arty take on the brand logo and is the brainchild of Arnaud Belloni, Citroën’s marketing and communication director. It was designed by Karine Buisson Caillard, global brand designer at Citroën, and […]
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Seymourpowell Designs Brand Identity for Heston Blumenthal’s  ‘The Perfectionists’ Café’

Product design consultancy Seymourpowell has created the branding for Heston Blumenthal’s new restaurant The Perfectionists’ Café. Opening this month, The Perfectionists’ Café will be a focal part of the newly redeveloped Heathrow Terminal 2 – The Queen’s Terminal. Seymourpowell was responsible for a full implementation of the brand across brand identity, signage, restaurant stationery and […]
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Arts Branding: MiArt 2012

Back in April this year, the city of Milan hosted MiArt 2012 – the International Modern and Contemporary Art Fair. The event showcased the best of Italy’s contemporary and modern art, ranging from painting and sculpture to photography, video and performance art. Federico Pepe, Creative Director at advertising agency DLV BBDO, devised the branding and […]
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