Midday Studio Creates ‘Caveman’ Branding for Primal Kitchen

London-based design studio Midday has created the branding and packaging for The Primal Kitchen, maker of the UK’s first ‘Paleo’ energy bars. Founded by nutritionist Suzie Walker, the company produces health snacks based on the caveman diet. The brief encompassed logo and pack design as well as copywriting, website and the wider visual identity. “We […]
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L&CO Refreshes Brand Identity for ‘Icelolly’ Website

Holiday price comparison site Icelolly, have asked L&CO to refresh their brand identity. The business set up seven years ago is now said to be one of the UK’s leading sites for comparing deals on package holidays, flights and hotels. With nearly a million unique users every month, Icelolly says it is going for a […]
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Greenspace Helps Shape ‘Anthology’ Property Brand

Anthology is a large-scale residential London property development company, backed by global asset management firm Oaktree Capital Management. In addition to a strategic and naming process, London-based creative consultancy Greenspace has created a master brand and visual identity system for the residential developer. The designers say the identity will evolve with each new development, alongside […]
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Pentagram Creates Identity for VC Firm – ‘First Round’

Pentagram’s Natasha Jen and her team have designed a new identity for venture capital firm, First Round Capital. The new identity launches as First Round celebrates its 10th anniversary this year. Avoiding typical VC imagery like financial symbols and growing trees, the logo adopts a simple line derived from the number “1,” inspired by the […]
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Thompson Brand Partners Rebrands Severfield

Thompson Brand Partners has completed the re-branding of Severfield, a structural steel group responsible for The Shard, Wimbledon Centre Court, Emirates and 2012 London Olympic Stadia among many other key landmark constructions. The re-brand follows a major strategic review aimed at reinforcing Severfield’s position as the UK’s No1 and delivering its future growth objectives. The […]
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SomeOne Rebrands Southeastern Rail

Southeastern Rail is part of the Go-Ahead Group, one of the UK’s main public transport operators and runs train services in South East London, Kent and parts of East Sussex. It serves 550,000 customers every day on more than 2,000 train services. The existing brand identity for Southeastern was developed back in 2006, but with […]
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Branding for ‘Bud’s’ Edible Flower Food Truck

The food-truck industry in the United States has grown considerably over the past few years, with hundreds of mobile restaurants setting up to cater to the appetites of any given city. In order to stay competitive, these ‘Meals-on-Wheels’ restaurateurs have had to be creative and ingenious with their menus, which has resulted in the emergence […]
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