Mövenpick Hotels & Resorts Reveals New Corporate Identity

The London office of strategic brand and packaging design agency Bulletproof has created a new corporate identity for Swiss hotel chain Mövenpick Hotels & Resorts. The new identity will be seen across all external brand communications, inside over 80 hotels across Europe, Africa, the Middle East and Asia, as well as across the wider Mövenpick Group. […]
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DC Comics Unveils Wonder Woman Anniversary Logo

DC Comics has unveiled a special commemorative logo design to mark the 75th anniversary of Wonder Woman. The anniversary logo has already made its print debut in a new comic book series dubbed “Wonder Woman #1”. Other variations of the new logo created for various products merge the character’s name and traditional “W” symbols with the […]
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B&B Studio Rebrands Honey Water ‘Just Bee’

B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water that incorporates a single drop of honey. The new geometric bee icon is the main element of the design, with different colours used in the body to indicate one of the three different flavour variants and the wings a uniform ‘water’ blue to […]
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How Do They Make Aston Martin Badges?

On the eve of the 2016 World Endurance Championship opener at Silverstone, Aston Martin Racing has unveiled a bespoke selection of ‘wing’ badges in celebration of the famous endurance series. Every Vantage produced for the road or race track is made by hand and the wings that feature on each model make no exception. Commissioned […]
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Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
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Hyundai Launches New Car Brand – ‘Genesis’

Hyundai has announced an all-new global ‘luxury’ brand – Genesis – that it says will deliver ‘human-centered’ luxury through a range of new models. Previously the Genesis name was reserved strictly for the company’s range-topping luxury saloon. However, Genesis will now become a stand-alone brand that operates alongside the company’s Hyundai marque. The Korean carmaker […]
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The Surgery Rebrands Hawk-Eye Innovations

West Sussex based design and digital agency The Surgery has completed a rebrand of sports technology company Hawk-Eye Innovations. The Sony Group company is probably best known for it’s ball tracking technology that is used to officiate major sporting events like Wimbledon and the English Premier League, but is growing to the point where it […]
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