Pentagram Creates New Identity and Branding for Snap Kitchen

Pentagram’s Paula Scher and her team have created a new brand identity for take-away chain Snap Kitchen. The launch of the new identity is being introduced with the Austin-based company’s expansion to the East Coast, where it is opening seven new locations in Philadelphia this year. The new Snap Kitchen logo pairs a wordmark with […]
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Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’

Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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Utah Jazz Unveil New Logo Design

American basketball team the Utah Jazz have revealed a refreshed brand identity for the 2016-17 season with the introduction of uniform modifications, a new court design at Vivint Smart Home Arena, and the selection of the Jazz wordmark logo as the primary logo. The look harkens back to a team that was born as the […]
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Bikini Village Unveils New Logo and Store Concept

Fashion brand Bikini Village has revealed its new visual signature including an updated logo and a new store design. With this new visual identity, the Canadian retailer, who carries branded swimwear and beachwear for both men and women, says it is making a “shift towards modernity”. The integration of the new logo will take place gradually […]
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Pentagram Designs New Logo for Houston Ballet

Partner DJ Stout and his team at Pentagram Austin have designed a new logo and identity for Houston Ballet. The reworked identity system is the first step in a process of rebranding the company, which was originally founded in 1955. The organisation previously used a nondescript logotype and didn’t have a recognisable mark as such, […]
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Pentagram Creates New Identity for ‘Nonô’ Beach Shop

Pentagram has created the identity design and merchandise for a family-run business operating on one of Rio’s most luxury beaches. Only accessible by foot, the private beach has become a favourite for celebrities and surfers alike. After making their descent to the shore, visitors to Praia de Joatinga get all their beach essentials – like coconut water, […]
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