Branding for ‘Bud’s’ Edible Flower Food Truck

The food-truck industry in the United States has grown considerably over the past few years, with hundreds of mobile restaurants setting up to cater to the appetites of any given city. In order to stay competitive, these ‘Meals-on-Wheels’ restaurateurs have had to be creative and ingenious with their menus, which has resulted in the emergence […]
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ANOC Unveils New Logo Design

The Association of National Olympic Committees (ANOC) has unveiled its brand new logo. The logo is made up of five interlocking ribbons forming a globe, each one representing one of the five Continental Associations. Speaking about the new ANOC logo, ANOC President Sheikh Ahmad Al-Fahad Al-Sabah said: “This is a very significant moment in the […]
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Thompson Brand Partners Rebrands ‘Harrogate Spring Water’

Thompson Brand Partners has created a new identity for Harrogate Spring Water, taking inspiration from Harrogate’s history of drawing water, which can be traced back to 1571. The consultancy was approached six months ago according to Thompson Brand Partners founder and creative director Ian Thompson, who says: “Harrogate was the first place in the world […]
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Robot Food Rebrands Panda Drinks

Children’s soft drink brand Panda has unveiled a fresh new brand and packaging design scheme, created by specialist branding and packaging agency, Robot Food. Well known in the past for their fizzy, artificially colourful products, Panda asked Robot Food to help reposition the brand and articulate their new range of naturally flavoured waters, still juices […]
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PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
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Pentagram Creates New Identity for Film Producer – ‘Jigsaw’

Jigsaw is the production company of Academy Award-winning documentary filmmaker Alex Gibney, whose body of work includes Taxi to the Dark Side, Enron: The Smartest Guys in the Room, We Steal Secrets: The Story of Wikileaks, and most recently, The Armstrong Lie, about Lance Armstrong. Pentagram’s Emily Oberman and team have created a new identity […]
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Florida State University Reveals New Logo, Uniform Designs

Nearly two years ago, Florida State University approached Nike for assistance to reevaluate the marks of its various athletics programs. FSU says its first directive was to create a more consistent usage of its primary colour, garnet, within its uniforms, sideline gear, coaching gear and also fan apparel. FSU expressed the desire to return to […]
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