Cheetham Bell Rebrands Manchester’s Royal Exchange Theatre

The Royal Exchange Theatre is this week celebrating its 40th year in the heart of Manchester. To mark the occasion, it has unveiled a new brand identity, created by design consultancy Cheetham Bell. The St. Anne’s Square theatre says it partnered with Cheetham Bell to help create an identity that would have “inclusivity at its heart” and […]
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Pentagram Designs ‘Flexible’ Logo for Art UK

Pentagram’s Marina Willer has designed a new visual identity for Art UK, a charity that exists to record and showcase all the art owned by the UK in all of its public collections. The UK is said to have one of the world’s largest public art collections with 212, 732 artworks by 38,370 artists displayed throughout 3,261 venues in […]
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Pentagram Designs New Logo for Houston Ballet

Partner DJ Stout and his team at Pentagram Austin have designed a new logo and identity for Houston Ballet. The reworked identity system is the first step in a process of rebranding the company, which was originally founded in 1955. The organisation previously used a nondescript logotype and didn’t have a recognisable mark as such, […]
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Modernist Icon De La Warr Pavilion Gets New Branding

Modernist public building De La Warr Pavilion at Bexhill-on-Sea, East Sussex, has commissioned a new brand identity on the occasion of its 80th anniversary. The new branding will be rolled out during 2016 and aims to reconnect the Pavilion with its roots as a Modernist space for people to experience contemporary art, culture and entertainment. At […]
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Premm Design Rebrands Unexpected Opera

London-based design agency Premm Design has created the new branding for ‘cabaret opera’ specialist, Unexpected Opera. Originally established in 2007, the theatre group recently approached Premm Design needing a new and improved identity. “After presenting a number of possible approaches, we agreed on a logo that used emoji-like letterforms. These act as shorthand for laughter, […]
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Pentagram Rebrands The William Morris Society

William Morris had a major impact on Victorian Britain. Aligned with the Arts and Crafts Movement, he was a polymath who’s work encompassed design, craft, the written word and the socialist movement. A century on, The William Morris Society continues to promulgate the life and work of Morris. Set up in 1955, the society’s goal […]
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Pentagram Designs New Identity for ‘Theatre Under the Stars’

Pentagram’s DJ Stout and his team in the agency’s Austin office in the U.S. have designed a new identity and website for Theatre Under The Stars, Houston’s non-profit musical theatre company known as “TUTS” to the locals. TUTS’ “before” identity included a star representing the theatre company’s origins as an outdoor-only venue. The designers say […]
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