Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie. The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected […]
[READ MORE]

New McLaren F1 Racing Car Gets Livery Design by The Clearing

Branding consultancy The Clearing has designed the livery for McLaren’s newly-revealed F1 racing car. Donning an orange, black and white look, the car’s graphics are said to have been inspired by McLaren’s history, with their first ever victory in 1968 achieved in a car with distinctive orange livery. McLaren have also decided to name the […]
[READ MORE]

Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
[READ MORE]

Fastest Ferrari Ever Gets ‘Superfast’ Name and Logo

Ferrari has revealed a new 12-cylinder berlinetta that is the most powerful and fastest series production model in the brand’s entire history. Created specially to mark the company’s 70th anniversary, this superfast Ferrari will also be carrying the “Superfast” tag in its name and logo. Officially called the “812 Superfast”, the car is powered by […]
[READ MORE]

Car Portal Edmunds Debuts New Logo Design

U.S. car shopping portal Edmunds has unveiled a refreshed logo design as well as a new website. The launch marks the first time it has changed its logo this century. The company is also dropping the “.com” from its name, and will now be known simply as “Edmunds”. Design-wise, the updated logo sees the revised […]
[READ MORE]

NASCAR Reveals New Logo, Premier Series Name

NASCAR has unveiled a new official brand identity which will replace the bar mark used by the motorsport company since 1976. As the first logo update in four decades, the new design incorporates elements of each of the brand’s previous marks, including the red, yellow and blue colouring from the first three marks, respectively, and […]
[READ MORE]

Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
[READ MORE]