Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Industry Unveils New Logo for Bahrain Association of Banks

The Bahrain Association of Banks (BAB) has unveiled a new brand positioning and identity, created by global brand consultancy Industry. The identity review was commissioned to define a clear position for the BAB under a new brand identity, in order to attract new members from across the Bahraini financial services sector. Industry says it carried […]
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Siegel+Gale Creates Logo for eCommerce Provider, ‘Radial’

Design agency Siegel+Gale has created the logo and branding for Radial, a new company formed out of a merger between eBay Enterprise and Innotrac. Headquartered in Pennsylvania, the new business is claimed to be the largest omnichannel commerce technology and operations provider in the United States, working with brands and retailers to both simplify and […]
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Moving Brands Creates New Look for ValuePenguin

ValuePenguin is a U.S. business that helps consumers make spending decisions based on research and data-driven tools. It is also a trusted provider of financial data and analysis to major news sites and publications such as Bloomberg Businessweek and Yahoo Finance. However, ValuePenguin’s management felt the company’s subdued brand identity did not do justice to […]
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Supple Studio Rebrands CRM Experts ‘Armadillo’

Customer Relationship Marketing specialists Armadillo have been rebranded by Supple Studio. The rebrand launches as Armadillo celebrates its 25th birthday this month. Supple creative director Jamie Ellul explains: “Armadillo’s work is very much based on solid data – taking facts and figures from recent campaigns to inform their creative solutions, resulting in effective output. Our […]
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Lippincott Unveils New Logo for Principal

Lippincott has designed a new logo and brand identity for Principal, the global financial services company, which will kick start a larger brand transformation. Originally founded in 1879, Principal has expanded over time and now serves customers in more than 70 countries. With a diversified and global offering, the company wanted its visual expression to reflect […]
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Opportunity Catalysts Get New Branding by SomeOne

SomeOne has created the branding for business advice company OC, which claims to help businesses identify new opportunities, realise them or do both. The new identity is centred around a typographic grid that the designers say illustrates how pathways and connections can be formed. A bespoke typographic solution was created at SomeOne, based on creating a clear […]
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