North Dakota Reveals New Logo as Part of Brand Refresh

Governor Doug Burgum has announced “Be Legendary” as North Dakota’s new brand identity, building on the “Legendary” brand that has been used to promote the U.S. state for more than 15 years. The refreshed brand sees the introduction of a new logo and font system, which are further accompanied by revised colours, new photography and […]
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Tourism Vancouver Unveils New Logo and Brand

Tourism Vancouver has revealed an all-new ‘compass’ logo as part of a major brand refresh. The new identity is said to have taken over a year to create, with the two-part project including a brand research and strategy element, led by travel and hospitality marketing firm MMGY, and a design phase involving the creation of […]
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NASA Reveals Special Logo to Mark Apollo’s 50th Anniversary

NASA has unveiled a special logo to mark the 50th anniversary of the Apollo Program that landed a dozen Americans on the moon between July 1969 and December 1972. Created by NASA graphic artist Matthew Skeins, the logo offers a nod to the past with a few elements borrowed from the original Apollo Program emblem, […]
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City of Aspen Reveals New Logo Design

A new brand and logo design has been unveiled for Aspen, which is currently the 53rd largest city in the U.S. state of Colorado. City councillors say the goal of the new design is to create more cohesion within the government and to communicate a “united visual message to Aspen’s residents, visitors, and businesses”. “Having […]
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UK Parliament Reveals New Logo Design by SomeOne

SomeOne has worked with the House of Commons and the House of Lords to develop an updated visual identity for the UK Parliament. The identity, which encompasses, among other things, a refreshed wordmark and new typography, is described as being “digitally-led”. For example, a revised version of the crowned portcullis, the principal symbol of the […]
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Yukon Government Unveils New Logo Design

The government of Yukon, which is one of Canada’s three federal territories, has rolled out a new visual identity that includes a refreshed logo design as well as a new website. Over the past 40 years, Yukon’s government has accumulated a wide array of sub-logos that have collectively been described as being “inconsistent”. “Nearly all […]
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Post Typography Helps Brand New ‘Vibrant Cities Lab’

Baltimore-based creative agency Post Typography has helped the U.S. Forest Service (USFS) and American Forests launch a comprehensive new urban forestry resource website and brand. Vibrant Cities Lab is being touted as the go-to source for planners, policymakers, and advocates who are initiating green infrastructure projects in their communities over in the States. “The website […]
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