Siegel+Gale Unveils New Logo Design for ‘Truth Initiative’

Global strategic branding firm Siegel+Gale has announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, said to be the largest non-profit public health organisation in the U.S. focusing specifically on tobacco control. Legacy partnered with Siegel+Gale on a comprehensive rebranding initiative while launching the next generation of their […]
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Nendo Designs New Bottle and Logo for KENZO Parfums

Paris-based fashion label KENZO has revealed a new bottle and logo design for its newly launched TOTEM fragrance. The new look has been created in collaboration with prominent Japanese design studio, Nendo. Adopting a ‘tribal’ feel, the logo consists merely of a square, circular, and triangular mark, while the fragrance itself comes in three variants, […]
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Fragrance Brand ‘Norell New York’ Refreshed by LLOYD&CO

New York-based advertising and branding agency LLOYD&CO has reimagined and modernised Norell New York. Said to be the first American designer fragrance, the Norell New York scent was originally created back in 1968 by fashion designer Norman Norell, who designed ready-to-wear clothing for the likes of Marilyn Monroe, Jackie Kennedy and Lauren Bacall. Riley Keough, […]
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Bulletproof Redesigns Bassetts Vitamins

Bassetts Vitamins is set to re-launch its entire product range featuring a new brand identity and packaging design by brand design agency Bulletproof. First launched in 1995, Bassetts ‘Soft & Chewy’ Vitamins is now said to be the UK’s number one children’s vitamin brand; their best-selling variant, Early Health Strawberry, sells one pack every minute. Despite […]
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Hamell Communications Unveils New Visual Identity

London-based communications agency Hamell has undergone a complete rebrand. Specialising in behaviour-based healthcare, the new branding reflects Hamell’s “vision for the future of healthcare communications”. As well as a new logo and accompanying tagline ‘Changing behaviour is our business’, the updated visual identity also includes a refreshed website. Fiona Hammond, Hamell’s managing director, commented, “We […]
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Frank Bright & Abel Creates New Brand for EFF

London-based communication specialists Frank Bright & Abel have created a new brand for EFF – the UK-­based multinational that creates fragrances and flavours. The scope of work which includes the brand, logo, photography and website design is said to have been inspired by the strategic positioning – ‘the invisible ingredients that make all the difference’ […]
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Construct Rebrands Luxury Jeweller, ‘Boodles’

Creative studio Construct has redesigned the brand identity for jeweller and jewellery designer Boodles. Founded in 1798, the brand is currently run as a sixth-generation family business headquartered in the North West of England. Boodles says it has been working with Construct for the past year to build brand communications that will “appeal to a […]
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