Construct Rebrands Luxury Jeweller, ‘Boodles’

Creative studio Construct has redesigned the brand identity for jeweller and jewellery designer Boodles. Founded in 1798, the brand is currently run as a sixth-generation family business headquartered in the North West of England. Boodles says it has been working with Construct for the past year to build brand communications that will “appeal to a […]
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Bulletproof Gives ‘Original Source’ Shower Gel New Identity

Brand and packaging design agency Bulletproof has revealed details of its work for PZ Cussons in creating a new brand identity and packaging design for Original Source shower range, as the brand aims to combat copycat designs. Bulletproof were appointed to the project without a pitch based on previous work done for the brand having […]
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The Clearing Creates Identity for ‘Breast Cancer Now’

Breast Cancer Now, a new UK charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, has launched this week with branding developed by The Clearing. The London-based brand consultancy says it worked closely with stakeholders from both legacy charities to develop Breast Cancer Now’s brand positioning, name, visual identity and tone […]
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Foundry Medical Innovations Unveils New Name and Branding

Foundry Medical Innovations, a U.S. medical and diagnostic device development company, has merged with Zeis Consulting Group, a specialist in IVD clinical research, and changed its name to Toolbox Medical Innovations. Along with the merger comes building improvements to its Carlsbad headquarters that includes a new engineering laboratory as well as a new usability testing […]
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Option Care Unveils New Name and Company Branding

Option Care, a new infusion services company based in the U.S. has unveiled its new name and company branding. Formerly known as Walgreens Infusion Services, Option Care offers clinical care provided by trained infusion nurses and pharmacists who treat patients with a range of medical conditions. Said to be one the largest providers of home […]
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Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
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Williams Murray Hamm Creates Identity for ‘Prismologie’

Branding agency Williams Murray Hamm has created the identity for new luxury body care range Prismologie. Williams Murray Hamm began working with entrepreneurs, Intisar and Fatima Al-Sabah, two years ago on the strategy, creative and implementation of their newly created beauty products. “Moving away from the whiteness and rigidity normally associated with beauty products, Williams […]
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