CBX Revamps Own Brands Identities at BJ’s Wholesale Club

Over in the U.S., hundreds of new Berkley Jensen and Wellsley Farms packages are hitting the shelves at BJ’s Wholesale Club as a result to an own brands consolidation and redesign project in partnership with CBX, the brand agency and retail design consultancy. “The brand consolidation project streamlined the BJ’s brand portfolio to create greater […]
[READ MORE]

Elmwood Creates New Identity for UK Tech Brand Alba

Global brand design consultancy, Elmwood, has given UK technology brand Alba the biggest identity overhaul in its 98 year history. Elmwood says it was charged with giving Alba new relevance to modern day shoppers, targeting both cost-conscious shoppers as well parents buying first-time tech for their kids. Research suggests that kids are switching from toys […]
[READ MORE]

Elmwood ‘Cleans Up’ Challs with New Corporate Brand Identity

Global brand design consultancy Elmwood has revealed a new corporate identity for Challs International. Founded in 1990, Challs has been developing household cleaning products for 25 years. The brief tasked Elmwood to create a “simple, yet impactful” identity that would work across multiple territories, without over-shadowing the product brands such as Buster, Bin Buddy and […]
[READ MORE]

Believe In Creates New Brand and Packaging for Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
[READ MORE]

70kft Creates Branding and Packaging for Xylobag

Launched in 2010, U.S. company cycleWood Solutions says its mission is to offer smarter, environmentally responsible alternatives to the many consumer products that continue to strain long-term sustainability. For example, after studying the lasting impact plastic garbage bags have on the planet, the team has created Xylobag, which is made from a patented mix of […]
[READ MORE]

Identica Redesigns Household Appliance Brand Rohaus

London-based brand strategy agency Identica has rebranded Dutch household appliance brand Rohaus. Following a recent redesign of its range of electrical appliances, Rohaus approached Identica with a brief to help reposition the company as a “premium” brand. Rohaus is aiming to target the high end of the European home-wares market, especially in new entry points such […]
[READ MORE]

WPA Pinfold Brands Asda’s 3D Printing Service

WPA Pinfold has helped create the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME. The retailer is currently introducing 3D printing technology across its supermarkets, following initial trials of ASDA 3DME towards the end of last year. Asda says it plans to take the 3D scanner on a […]
[READ MORE]