Electrolux Reveals New Logo and Visual Identity

Electrolux has unveiled a new visual identity for the company brand that includes a refreshed logotype as well as new imagery and colours. “Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an […]
[READ MORE]

Brickman and ValleyCrest Reveal New Name and Logo

U.S. companies Brickman and ValleyCrest have announced BrightView as the future name of their combined organisation. Following the announcement of Brickman and ValleyCrest’s merger in June of this year, this represents the next step for the $2 billion landscape services firm and its 22,000 employees. Brickman is said to be one of America’s leading providers […]
[READ MORE]

The Clearing Creates Branding for Kitchen Store, ‘Sizzle’

Branding consultancy The Clearing has created the brand strategy, name, positioning and identity for Sizzle, a new online kitchen and dining store launched by online supermarket and food retailer Ocado. Richard Buchanan, director of consulting at The Clearing, said: “We’ve been working closely with Ocado over the last 2 years to develop several non-grocery businesses, […]
[READ MORE]

The Allotment Helps Rebrand the Quality Furniture Company

Quality Furniture Company make over 250,000 sofas a year and are one of the largest manufacturers in the UK. They supply all the major upholstery retailers including Next, DFS, John Lewis, Argos and Laura Ashley. Following a period of accelerated growth, the CEO of the business, Vernon Goldberg, approached the Design Council to discuss how […]
[READ MORE]

Construct Unveils Identity for Furniture Brand, ‘YOO Home’

YOO Home is a new retail interiors collection from YOO, a leading global residential and hotel design company founded 15 years ago by entrepreneur John Hitchcox and industrial designer Philippe Starck. Represented by an identity by brand consultancy Construct, YOO Home marks the latest development for the YOO brand and comprises four collections curated by the […]
[READ MORE]

Identity Design for Terence Woodgate Lighting

Lighting brand Terence Woodgate launched in 2014. Founded by industrial designer Terence Woodgate, the company designs and manufactures lighting collections that aim to fully optimise the benefits of LED technology. London-based design studio Charlie Smith Design was responsible for creating the lighting company’s identity system. The minimalist design is lead by the typography, which utilises […]
[READ MORE]

Pearlfisher Creates New Branding for Apartment Therapy

Pearlfisher New York has helped Apartment Therapy unite their brands with a new brand architecture and identity system. A popular online interior design blog, Apartment Therapy provides visitors with inspiration on all matters of the home. In the same vein, its sister blog, The Kitchn, is a hub for all those seeking ideas in the […]
[READ MORE]