70kft Creates Branding and Packaging for Xylobag

Launched in 2010, U.S. company cycleWood Solutions says its mission is to offer smarter, environmentally responsible alternatives to the many consumer products that continue to strain long-term sustainability. For example, after studying the lasting impact plastic garbage bags have on the planet, the team has created Xylobag, which is made from a patented mix of […]
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Identica Redesigns Household Appliance Brand Rohaus

London-based brand strategy agency Identica has rebranded Dutch household appliance brand Rohaus. Following a recent redesign of its range of electrical appliances, Rohaus approached Identica with a brief to help reposition the company as a “premium” brand. Rohaus is aiming to target the high end of the European home-wares market, especially in new entry points such […]
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WPA Pinfold Brands Asda’s 3D Printing Service

WPA Pinfold has helped create the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME. The retailer is currently introducing 3D printing technology across its supermarkets, following initial trials of ASDA 3DME towards the end of last year. Asda says it plans to take the 3D scanner on a […]
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Electrolux Reveals New Logo and Visual Identity

Electrolux has unveiled a new visual identity for the company brand that includes a refreshed logotype as well as new imagery and colours. “Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an […]
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Brickman and ValleyCrest Reveal New Name and Logo

U.S. companies Brickman and ValleyCrest have announced BrightView as the future name of their combined organisation. Following the announcement of Brickman and ValleyCrest’s merger in June of this year, this represents the next step for the $2 billion landscape services firm and its 22,000 employees. Brickman is said to be one of America’s leading providers […]
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The Clearing Creates Branding for Kitchen Store, ‘Sizzle’

Branding consultancy The Clearing has created the brand strategy, name, positioning and identity for Sizzle, a new online kitchen and dining store launched by online supermarket and food retailer Ocado. Richard Buchanan, director of consulting at The Clearing, said: “We’ve been working closely with Ocado over the last 2 years to develop several non-grocery businesses, […]
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The Allotment Helps Rebrand the Quality Furniture Company

Quality Furniture Company make over 250,000 sofas a year and are one of the largest manufacturers in the UK. They supply all the major upholstery retailers including Next, DFS, John Lewis, Argos and Laura Ashley. Following a period of accelerated growth, the CEO of the business, Vernon Goldberg, approached the Design Council to discuss how […]
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