BLACK+DECKER Launches New Brand Identity

BLACK+DECKER has introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products. The new identity aims to modernise one of the most recognisable brands in the world. Global brand strategy and design consultancy Lippincott was brought in to help create a design that would encapsulate and distill […]
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Identity Design for Concrete Product Specialist, ‘Cemento’

London-based graphic design studio Design by St has created this Brutalist-inspired identity for Cemento, a UK distributor of Italian-made concrete products. Aimed at designers and specifiers, Cemento’s key product is a patent-pending concrete veneer that has been developed primarily for use as wall panelling and furniture surfacing. According to Design by St, the identity’s visual […]
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Branding and Packaging Design for ‘Rosendahl Design Group’

Rosendahl Design Group markets a number of well-known Danish design brands: Rosendahl, Holmegaard, Kay Bojesen and Global. They needed a corporate master brand structure that would allow the group’s different brands to function individually but work as a consistent and unifying brand on everything from stationery and packaging to signage for the parent company. Taking […]
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Logo for Chinese Furniture Maker, ‘Zhejiang Pysen Rosewood’

Zhejiang Pysen Rosewood Furniture Co. mainly manufactures Ming and Qing Dynasty style furniture designs. The company’s logo is made up of the Chinese characters “百” and “盛”, resembling a typical Ming style piece of furniture, which is a large armchair with four protruding ends. To continue the tradition of a Chinese aesthetic, the logo was […]
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Middle East Décor: AL MASSA

A graduate of Ecole Supérieure Des Sciences et Technologies du Design (ESSTD), graphic designer Najet Ounis currently works for the Tunisian division of global advertising giant JWT. This logo proposal was completed for an Abu Dhabi-based company specialising in gypsum works and interior decoration. Running from right-to-left, the bold, almost rectilinear form harks back to the […]
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Krista Wittmann Identity

Krista Wittmann is a young interior designer from London. As a designer, Krista’s aesthetic is one that prefers the use of materials and processes that are natural, vintage and fashionably antiquated. The actual logo mark is based on the initials of Krista’s name and was designed by graphic designer Eszter Laki, who comes from Budapest in […]
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Design for Architecture: Cobode Brand Mark

Verg, an Australian graphic design studio founded by Matt Vergotis, was commissioned to design an identity system for architectural consultancy, Cobode. The latter is a specialist company which designs and develops affordable housing for single people based on a unique “co-housing” housing model. Cobode aims to address a shortage of modern, environmentally sustainable and affordable, […]
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