SomeOne Creates New Identity for Travel Brand, LeBoat

SomeOne has rebranded Europe’s largest fleet of leisure boats for the first time in a decade. Said to be Europe’s number one leisure boating brand, LeBoat currently offers the largest fleet of custom built riverboats in the whole of Europe. 41 different boats are available, accommodating 2 to 12 passengers. LeBoat is in turn part […]
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Best Western Unveils New Logo as Part of Company Rebrand

Hotel chain Best Western has undergone a major rebrand as the company looks to engage a younger, more contemporary audience. The new look of the company will place an added emphasis on all seven of the company’s hotel brands. “For more than two decades, Best Western has had a familiar, recognisable, and visible logo. But […]
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Interbrand Creates Identity for LATAM Airline

LATAM Airlines Group bosses have announced the new LATAM brand, result of the union between LAN and TAM airlines. The company says the new brand is a result of almost two years of work with brand consultancy Interbrand, in its Sao Paulo, Santiago and Madrid offices. The new name “LATAM” is formed by a hybrid […]
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Sheraton Hotels & Resorts Reveals New Visual Identity

Sheraton Hotels & Resorts has revealed a first look at the brand’s all new visual identity with the re-launch of Sheraton.com. Said to be the first phase of a larger brand repositioning, the revamped website features an “enhanced” user interface design as well as a revised colour palette and new “aspirational” photography. The redesign is […]
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StartJG Rebrands Russian Airline ‘Transaero’

Transaero, said to be Russia’s largest independent airline, has unveiled a new brand identity that the company says defines it vision to become one of the world’s best airline brands. Having recently been voted Skytrax’s ‘World’s most improved airline’ in 2013 and with a new fleet entering service, Transaero felt the time was right to […]
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Hostelworld Unveils New Logo and Branding

Online hostel reservation company Hostelworld has revealed a rebrand that it says will target ‘spontaneous adventurers’. Said to have been designed to target a ‘millennial audience’, the new ‘H’ logo incorporates two arrows facing each other; these are claimed to symbolise a meeting point, with the idea being that hostels are now being seen as […]
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Eight Reveals New Identity for Hotel Brand, ‘Per Aquum’

Hong Kong-based agency Eight has created a refreshed brand for Per Aquum – the luxury hospitality brand behind a collection of resort properties in the Maldives and the UAE. “Each Per Aquum property realises a unique vision and looks to deliver an element of originality and surprise with its services. Our brief was to create […]
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