Aston Martin Launches New ‘AMR’ Performance Brand

Aston Martin has chosen this year’s Geneva motor show to launch AMR – a new performance sub-brand that company bosses say will strengthen the connection between its road and race cars. Akin to AMG and Mercedes, AMR derivatives are now being planned for every core model in the Aston Martin range; these will also include […]
[READ MORE]

SomeOne Creates New Logo and Identity for Maplin Electronics

SomeOne has created a new the brand strategy and identity for Maplin, the electronics retailer with 217 stores across the UK. Maplin identified that they needed a new brand identity in order to connect with new customers while not alienating their existing consumer base. “Today they face increasing competition from the availability of cheap electronic […]
[READ MORE]

Tundra Books Gets New Logo Design by Viva & Co.

Canada’s oldest publisher of children’s books, Tundra Books, has revealed an all-new logo design as part of its 50th anniversary celebrations. The new badge, featuring stylised antlers, has been created by Toronto-based design firm Viva & Co. and its founder and managing director, Frank Viva. The new mark is the publisher’s first logo rebrand since its […]
[READ MORE]

Nude Brand Creation Gives Royston a New ‘Premium’ Look

Specialist label maker Royston has launched its new brand identity, with design by Nude Brand Creation. The Hertfordshire-based company, which has 30 years of experience in producing labels, says it wanted to broaden its reach in the food and drinks market with the help of a more “luxurious” brand identity. The new identity therefore changes from […]
[READ MORE]

Offthetopofmyhead Rebrands the British Geriatrics Society

Design agency Offthetopofmyhead has created the new logo and graphic identity for the British Geriatrics Society. The latter was established in 1947 and is the professional membership organisation for consultant geriatricians, GPs, nurses, therapists and other healthcare professionals working with older people. In recent years the Society has raised its profile with policymakers and health […]
[READ MORE]

LD Products Reveals New Logo and Package Design

LD Products, said to be one of the largest online retailers of ink cartridges, toner and office supplies in the USA, has introduced a new company logo and package design. The new look was first announced at a company meeting earlier this year before making its way onto packaging and the company’s website in recent […]
[READ MORE]

Mr B & Friends Rebrands Accommodation Provider Victoria Hall

Design agency Mr B & Friends has rebranded student accommodation provider Victoria Hall Management. Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark, and brand guidelines. The 18-month contract was won without a creative pitch against three other brand consultancies. “The new brand positioning […]
[READ MORE]