Bell Helicopter Rebrands to ‘Bell’, Reveals New Logo Design

Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
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Post Typography Helps Brand New ‘Vibrant Cities Lab’

Baltimore-based creative agency Post Typography has helped the U.S. Forest Service (USFS) and American Forests launch a comprehensive new urban forestry resource website and brand. Vibrant Cities Lab is being touted as the go-to source for planners, policymakers, and advocates who are initiating green infrastructure projects in their communities over in the States. “The website […]
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New Leeds United Logo Irks Fans and Players Alike

Leeds United’s all-new crest, which was revealed by the Yorkshire football club just yesterday, has been heavily derided by both fans and players. Such was the negative response to the refreshed badge that ­Angus Kinnear, the club’s managing director, has now told BBC Radio Leeds that the crest is likely to be scrapped in favour of a […]
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Siegel+Gale Designs New Logo for the Recording Academy

Ahead of the 60th Annual GRAMMY Awards on January 28th the Recording Academy, one of the world’s leading society of music professionals, has unveiled a new identity created by Siegel+Gale. The refreshed visual identity sees the organisation’s famous gramophone symbol  depicted in colour as well as being rendered in animated form. However, while the mark’s shape and outline […]
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The Guardian Newspaper Reveals New Logo Design

The Guardian newspaper has unveiled a new look that includes a redesigned wordmark. The refreshed identity also includes an updated colour palette for both in print and online, as well as a new font, called ‘Guardian Headline’, that is described by Alex Breuer, the Guardian’s executive creative director, as “simple, confident and impactful”. Both the […]
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Offthetopofmyhead Rebrands Kingston Hospital Charity

Offthetopofmyhead has rebranded Kingston Hospital Charity, a non-profit organisation that aims to raise vital extra funds for Kingston Hospital in South West London. The latter supports around 350,000 people in Kingston, Richmond, Roehampton, Putney and East Elmbridge. “Kingston Hospital Charity’s logo and graphic identity didn’t support their objectives; reflect their vision, mission and values; or […]
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P&W Designs Logo and Packaging for ‘Experimake’ Toy Range

British toy company, Addo Play, asked Pemberton & Whitefoord to design the packaging for their new Nickelodeon-endorsed range of children’s experiment kit products, Experimake. The collection is said to have been designed by scientists to encourage learning through play. The range for children aged eight years and over features 12 different products including: ‘Scent-sational Spa’, […]
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