Burger Chain Johnny Rockets Unveils New Logo and Branding

Johnny Rockets global restaurant chain is marking its 30th anniversary year with the debut of a brand refresh dubbed “Johnny Rockets 2.0”. The brand has previously been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. However, the brand refresh […]
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Siegel+Gale Rebrands Bahrain Petroleum Company, ‘Bapco’

Global brand strategy, design and experience firm Siegel+Gale has revealed the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, which is said to be the regional oil and gas leader. Siegel+Gale says it was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national […]
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Dubai’s New Expo 2020 Logo Design Revealed

The official logo for Dubai Expo 2020 has been unveiled by Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the United Arab Emirates, and ruler of Dubai. The logo was the result of an international design contest, with Valerii Ilnitski from Moldova eventually beating off 18,997 other entrants with his design. Composed of three […]
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Tann Westlake Creates Tiger Logo for ‘Project Roar!’

Project Roar! is a community based challenge run by The Body Shop Foundation. It encourages people to get involved in supporting and campaigning for the protection of big cats worldwide. As their regular creative agency, The Body Shop Foundation approached Tann Westlake to create a “fun and unique” identity and logo for the project. “Using […]
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Ragged Edge Designs Logo and Branding for Bulb Energy

London-based creative studio Ragged Edge has designed the look for new UK energy start up, Bulb. Ragged Edge says it worked closely with the founding team to create a brand idea that would position Bulb as an alternative to ‘the big six’ corporations. The brief included naming, brand strategy and identity design. “Bulb – or Simple […]
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Biles Inc. Creates ‘Simple’ Look for Ella’s Kitchen

This February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was originally founded in 2006. Less […]
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Koto Creates New Identity for Gumtree

Gumtree, said to be the UK’s largest classifieds website, has unveiled a rebranding campaign with the launch of a new logo design, brand identity, tone of voice and changes across its mobile and desktop channels. For its first UK overhaul since launching in 2000, Gumtree appointed creative agency Koto to develop a new brand identity. […]
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