Firefly Drinks Get Rebranded Packaging by B&B studio

B&B studio has created the new branding and packaging for British juice drinks manufacturer, Firefly. While the recognisable logo of a bottle with wings – previously designed by B&B studio – has been retained, it is now accompanied by a new circular brand mark with the strapline ‘Revitalising botanical drinks’. However, the most significant change […]
[READ MORE]

Marenco Swisshelicopter Unveils New Name and Logo

Marenco Swisshelicopter (MSH), the Swiss helicopter manufacturer, has unveiled its new name, logo and brand design. During a special inauguration event held at its recently completed corporate-come-engineering facility, the company’s CEO, Andreas Loewenstein, introduced “Kopter” to customers, suppliers, partners and staff. “Our new name provides us with immediate recognition. It allows us to own a […]
[READ MORE]

Bell Helicopter Rebrands to ‘Bell’, Reveals New Logo Design

Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
[READ MORE]

Post Typography Helps Brand New ‘Vibrant Cities Lab’

Baltimore-based creative agency Post Typography has helped the U.S. Forest Service (USFS) and American Forests launch a comprehensive new urban forestry resource website and brand. Vibrant Cities Lab is being touted as the go-to source for planners, policymakers, and advocates who are initiating green infrastructure projects in their communities over in the States. “The website […]
[READ MORE]

New Leeds United Logo Irks Fans and Players Alike

Leeds United’s all-new crest, which was revealed by the Yorkshire football club just yesterday, has been heavily derided by both fans and players. Such was the negative response to the refreshed badge that ­Angus Kinnear, the club’s managing director, has now told BBC Radio Leeds that the crest is likely to be scrapped in favour of a […]
[READ MORE]

Siegel+Gale Designs New Logo for the Recording Academy

Ahead of the 60th Annual GRAMMY Awards on January 28th the Recording Academy, one of the world’s leading society of music professionals, has unveiled a new identity created by Siegel+Gale. The refreshed visual identity sees the organisation’s famous gramophone symbol  depicted in colour as well as being rendered in animated form. However, while the mark’s shape and outline […]
[READ MORE]

The Guardian Newspaper Reveals New Logo Design

The Guardian newspaper has unveiled a new look that includes a redesigned wordmark. The refreshed identity also includes an updated colour palette for both in print and online, as well as a new font, called ‘Guardian Headline’, that is described by Alex Breuer, the Guardian’s executive creative director, as “simple, confident and impactful”. Both the […]
[READ MORE]