Hoare Lea Unveils New Logo and Branding by Mr B & Friends
Engineering consultancy Hoare Lea has unveiled a new brand created by Bristol-based agency, Mr B & Friends.
With a turnover of approximately £80 million, more than 800 employees, and 62 partners, Hoare Lea has worked on high-profile projects across the world, including Heathrow Airport’s new terminal 2A, the Royal Birmingham Conservatoire, Oxford Westgate shopping centre, the redeveloped Chelsea Barracks, and Hazza Bin Zayed Stadium in Abu Dhabi.
The company’s refreshed look incorporates a new logo as part of a contemporary design style that is said to have been inspired by Hoare Lea’s “positive, can-do attitude”.
“From our earliest meetings with Hoare Lea we felt a clear sense of the dedication its people display towards their firm and their clients. This led to the development of a brand position rooted in the firm’s ethos of commitment and expertise, and the grounding of an identity built on close relationships,” says Adam Partridge, strategy and planning director at Mr B & Friends.
The rebrand also aims to make engineering more “accessible” to less-technically minded people, which is expected play an important part in Hoare Lea’s recruitment plans for the coming year, as 2018 has been dubbed the ‘Year of Engineering’ by the UK government.
“The new brand features a simple, modern marque, a fresh colour palette and clear, distinct project images. The website is designed to streamline content tailored to how users search – displaying relevant project stories, news, and insights in an intuitive, magazine-style format,” adds Kate Gorringe, creative director at Mr B & Friends.
Mr B & Friends