• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Horse Creates Identity and Packaging for TÅPPED Birch Water

By Editor November 3, 2015

Categories: Food

Horse-studio-logo-packaging-TAPPED-birch-water

UK design studio Horse has created the brand identity and packaging for TÅPPED, leading the creation of the organic birch water market in the UK.

Birch water is a traditional drink and medicinal ingredient in Finland. Filtered from the roots up through the trunks of birch trees, the water, or sap, collects minerals and vitamins and is claimed to be full of the antioxidant manganese.

“Although a traditional springtime drink in Finland and other parts of the world such as Canada, tree waters are a totally new concept to consumers in the UK,” comments Ian Firth, creative partner at Horse.

“Clarity of product communication was therefore paramount, so we used the packaging structure to our advantage. To help communicate provenance, the water is packaged in a cylindrical paperboard can which we designed to resemble a real birch tree. This helps overcome some of the challenges of communicating an unusual new product, but equally distinguishes the water from other beverages.”

Featuring a liquid packaging system, the can is made from 75% wood, is fully recyclable, and made mostly from renewable paperboard from sustainably managed forests. Winner of several environmental and sustainability awards, the ‘Lamican’ enables drinks to be stored ambiently and is said to have the lowest carbon footprint when compared to aluminium and PET.

“The design has been considered holistically, with both the packaging and the product helping to contribute to the preservation of forests,” says Firth.

The packaging ‘tree’ design is further reinforced by using a secondary branded 360 degree wrapped label, a reference to tagging of young saplings. The brand logotype and motif nod to the water’s Nordic roots by referencing Norse iconography, and the motif also helps tell the story of how the sap travels up the tree by doubling as an upwards pointing arrow.

TÅPPED is already available in select retail outlets and will continue to roll out across the UK in health stores, gyms and yoga studios.

Horse-studio-logo-packaging-TAPPED-birch-water-2

Horse-studio-logo-packaging-TAPPED-birch-water-3

Horse-studio-logo-packaging-TAPPED-birch-water-4

Horse-studio-logo-packaging-TAPPED-birch-water-5

Horse-studio-logo-packaging-TAPPED-birch-water-6

Horse-studio-logo-packaging-TAPPED-birch-water-7

Horse-studio-logo-packaging-TAPPED-birch-water-8

Horse-studio-logo-packaging-TAPPED-birch-water-9

Horse-studio-logo-packaging-TAPPED-birch-water-10

Horse-studio-logo-packaging-TAPPED-birch-water-11

Horse-studio-logo-packaging-TAPPED-birch-water-12

Horse
www.horse-studio.com

Tags: arrow, birch, branding, Horse Studio, Ian Firth, identity design, Lamican, logo design, nature, Nordic, organic, packaging design, Scandinavian, TÅPPED, tree, triangle, water

SEE ALSO:

  • Thompson Brand Partners Rebrands ‘Harrogate Spring Water’
  • Believe In Creates New Brand and Packaging for Finchtail
  • Midday Studio Creates ‘Caveman’ Branding for Primal Kitchen
  • Pearlfisher Creates New Viagra Branding and Packaging
  • 70kft Creates Branding and Packaging for Xylobag
  • Brandhouse Reveals New Packaging and Identity for Tango

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk
  • Kia Unveils New Logo Design
  • WWP Beauty Reveals New Logo and Branding
  • Gretel Creates Logo and Identity for New Burger Bar – ‘POPL’
  • Restaurant Tech Company Fishbowl Reveals New Identity

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.