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0

Jensen Name Returns with New GT Car

By Editor February 26, 2015

Categories: Automotive

Jensen-Badge-logo-design

Almost 80 years since the Jensen name appeared on cars, the famous British marque is set to return with the first “officially sanctioned” model in 13 years.

Marking the rebirth of the brand, the formation of the Jensen Group is the start of the next chapter in the Jensen story, following the collapse of the car manufacturer in 2002.

Spearheaded by former Aston Martin boss Tim Hearley, the Jensen Group is currently engaged on a project to launch Interceptor 2 in 2016, which it says may involve collaboration with an “established automotive group”.

The Jensen GT will fill the gap between the last true Jensen, the Interceptor of 1976, and an all-new design to be revealed in 2016.

This new model, classed as Interceptor 2, will “take design cues from the classic Interceptor and will advance the concept of the original grand tourer, to provide a thoroughly modern and exciting vehicle,” according to the company’s designers.

Despite several companies claiming to be the spiritual home of Jensen, the Jensen GT is the first new car to legitimately bear a Jensen badge in the more than 13 years, since the demise of the S-V8 in 2001.

The limited edition model will be built under an agreement between the Jensen Group and Jensen International Automotive (JIA), known for their modified Interceptor R models. The Jensen GT will be made available exclusively through JIA.

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Source: Jensen Group

Tags: car badge, ellipse, Interceptor, Jensen, Jensen Group, Jensen GT, Jensen International Automotive, logo design, metal, oval, Tim Hearley

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