• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

New Identity Design for Cadbury Hot Chocolate by Bulletproof

By Editor December 16, 2013

Categories: Food

Bulletproof-design-identity-packaging-for-Cadbury-Hot-Chocolate

International brand design agency Bulletproof has given the Cadbury Hot Chocolate portfolio a complete makeover with a contemporary new range identity and packaging design.

The agency was awarded the project in December 2012 by brand owners Mondeléz International, following a three-way credentials and chemistry pitch.

It was deemed that the brand’s heritage wasn’t delivered through its packaging other than through the dominance of purple and it lacked modernity and relevance. It was also felt that consumers found it difficult to navigate the range as there was little or no differentiation between variants.

Bulletproof were therefore briefed to develop the optimal Cadbury Hot Chocolate brand architecture to drive differentiation and shake up the category, whilst futureproofing the range to improve cross range shopability and accommodate future line extensions and NPD with ease.

Before any design work began, the agency undertook extensive category analysis focusing on the specifics of each product within the range i.e. Drinking Chocolate, Instant Chocolate and Highlights – to understand the different rituals, consumer personalities and needstates.

Bulletproof account management team comments: “We wanted to enable the brand to recapture its iconic status and at the same time inject a level of modernity to ensure the Cadbury Hot Chocolate offer stayed relevant to today’s consumers.”

Bulletproof design team adds: “Cadbury chocolate needs no introduction. Its iconic status is well established in confectionery and yet somehow, it didn’t have a design to reflect its leadership in the hot beverages isle. From the outset we knew that our concept had to regain its legendary status by using the equities that only Cadbury can own. We also added a little touch of Cadbury magic to raise a smile in the mind of the consumer and reconnect with them on an emotional level.”

Bulletproof-design-identity-packaging-for-Cadbury-Hot-Chocolate-2

Bulletproof-design-identity-packaging-for-Cadbury-Hot-Chocolate-3

Bulletproof-design-identity-packaging-for-Cadbury-Hot-Chocolate-4

Bulletproof
www.wearebulletproof.com

Tags: Bulletproof, C, Cadbury, chocolate, identity design, Mondeléz International, packaging design, purple

SEE ALSO:

  • Bulletproof Creates New Look for Chocolate Brand, ‘Freia’
  • Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’
  • Pearlfisher Creates ‘Experiential’ Brand Identity for Cadbury
  • Swedish Fish Gets New Branding and Packaging by Bulletproof
  • Bulletproof Creates Identity and Packaging for Trebor Mighties
  • Bulletproof Creates Packaging for Warburtons ‘Protein’ Range

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’
  • Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary
  • LA-Based Marketing Agency Kobe Digital Unveils New Logo

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.