• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Pearlfisher Creates ‘Experiential’ Brand Identity for Cadbury

By Editor December 9, 2013

Categories: Food

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-2

As part of a long-term relationship, Pearlfisher have created a new branding programme for Cadbury Dairy Milk that spans brand strategy, identity creation, packaging design and brand guidelines.

Having previously created the global expression of Cadbury Dairy Milk in 2008, which focused on the chocolate’s key ingredient of ‘a glass and half of milk’, Pearlfisher’s challenge for this project was to develop a more “joyful character” and encompassed over 50 global variants.

Pearlfisher Chief Creative Officer, Jonathan Ford, commented, “Our design essence ‘See the joy’ sits at the heart of the new brand world which revolutionises the expression of the Cadbury Dairy Milk variants, replacing product shots with imaginative, joyful expressions of each flavour and key ingredients.”

Rory Fegan, Pearlfisher Senior Strategist, described the strategic approach, “The design execution is inspired by the creative idea of ‘Say what you see’. This playful new approach gives the variants their own personality and makes each a sensation in their own right within a solution that is globally recognised, whilst retaining the flexibility to accommodate local tastes and cultural nuances.”

Jonathan Ford adds, “We have also refreshed the Dairy Milk logotype creating a more joyful expression of the brand whilst retaining the milk splashes of the ‘i’ and kick of the ‘k’. Custom typography has also been created for each variant, reinforcing the different personalities of each bar and enhancing navigation and the buying experience.”

The new design for Cadbury Dairy Milk has already launched across global markets including the UK, South Africa, India and Malaysia and will continue to roll out around the globe throughout 2013 and 2014.

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-6

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-8

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-7

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-4

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-3

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-5

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-9

Pearlfisher-experiential-brand-identity-design-Cadbury-Dairy-Milk-chocolate-10

Pearlfisher
www.pearlfisher.com

Tags: Cadbury, chocolate, chocolate wrapper, Dairy Milk, icon design, identity design, Jonathan Ford, logo design, logotype, milk, packaging design, Pearlfisher, purple, Rory Fegan

SEE ALSO:

  • Cadbury and Cadbury Dairy Milk Get New Logo Designs
  • Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’
  • Pearlfisher Creates New Look for Fragrance Brand, Jo Loves
  • Berry Brand Driscoll’s Gets New Identity by Pearlfisher
  • Pearlfisher Creates Identity for Organic Dairy Brand, ‘Stonyfield’
  • Pearlfisher Branding for New Allergy-Free Food Brand ‘ilumi’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • YourParkingSpace.co.uk Reveals Brand-New Logo
  • Hulsbosch Refreshes Logo and Branding for HeartKids Charity
  • Bakery On Main Introduces New Logo and Packaging
  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk
  • Kia Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.