Offthetopofmyhead Unveils New Look for ‘Tribal Voice’
Offthetopofmyhead has created the name and campaign identity for Survival International’s Tribal Voice project.
The latter is a new project by London-based Survival International, an NGO that fights for tribal peoples’ rights. Survival is giving satellite communications technology to tribes so they can speak to the world in realtime. They’re putting the equipment into tribal communities where there’s a specific threat of violence. Tribal Voice says it is giving tribal peoples an international platform to expose the perpetrators of violence and abuse, and to make sure they know their crimes are not going unobserved by the international community.
“Governments and multinationals are trying to silence tribal peoples. They brutalize and murder them, and steal their lands. They call them backward and primitive – but they’re not. Tribal peoples are just like us. They’re just as concerned about their quality of life and their children’s futures. Their understanding of the world is as astute as anyone’s,” said a Survival International spokesperson.
John Spencer, Offthetopofmyhead’s creative director says, “Our name for the project echoes one of Survival’s principal aims which is to give tribal peoples a platform to speak to the world. Our campaign identity for Tribal Voice is to help raise awareness and funds. The logo is a re-imagination of the ubiquitous Wi-Fi symbol – its painterly interpretation was inspired by tribal body decoration. The symbol is used as a ‘watermark’ on photographs, including hero images for Twitter, Facebook and YouTube. It’s also used as a ‘supergraphic’ on the Tribal Voice microsite, digital flyers and posters, screensavers, event materials and merchandise”.
Offthetopofmyhead is working with Alice Devitt to give Survival fundraising and communications support to promote Tribal Voice across PR, digital and social media channels.