Samsung OLED TV Logo Wins iF Design Award

Samsung’s OLED TV logo design has been recognised with a 2013 iF communication design award. Created by the electronics giant’s own in-house design team of Min-sung Kim and Tae-gyu Kim, the design is based around the concept of showing light as being full of life and vitality, reflecting the characteristics of OLED (Organic Light Emitting […]
[READ MORE]

Identity Design for Brazilian Art Fair, ‘ArtRio’

ArtRio started in 2011, aiming to be the best and largest art fair in Latin America. The strategy was to develop an identity that conveyed a carioca flair and the event’s international scale. The inspiration was the Portuguese stone sidewalks, Rio de Janeiro’s icon. Two styles of custom designed type create the brand’s contrasting combinations: […]
[READ MORE]

Car Maker Cadillac Renews Historic Crest Logo

Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with the launch of new products such as the 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014. The Cadillac Crest has a heritage of evolution, marking new eras. […]
[READ MORE]

BLACK+DECKER Launches New Brand Identity

BLACK+DECKER has introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products. The new identity aims to modernise one of the most recognisable brands in the world. Global brand strategy and design consultancy Lippincott was brought in to help create a design that would encapsulate and distill […]
[READ MORE]

Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
[READ MORE]

Identity Design for Healthy Vendor Brand, ‘Livewell’

Branding specialists Robot Food have created the name, identity, and design for new healthy vending machine brand Livewell. Robot Food was appointed due to the agency’s specialist experience in developing contemporary, lifestyle food and drink brands. “We believe people on-the-go deserve an inspiring range of refreshments that tick all the boxes for quality. So we’re […]
[READ MORE]

Identity Design for Interior Architecture Studio, ‘Atelier Rennais’

Emerging French interior design studio Atelier Rennais was founded and is run by designers Clementine Commereuc and Hugues Pelhate. With specialist backgrounds in interior architecture and environmental design, the two young architects launched the practice back in 2012. Parisian based designer Vivien Bertin was commissioned to develop a corporate identity and associated communication materials, including […]
[READ MORE]