Branding for ‘Bud’s’ Edible Flower Food Truck

The food-truck industry in the United States has grown considerably over the past few years, with hundreds of mobile restaurants setting up to cater to the appetites of any given city. In order to stay competitive, these ‘Meals-on-Wheels’ restaurateurs have had to be creative and ingenious with their menus, which has resulted in the emergence […]
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Springetts Designs New Brand for AkzoNobel

AkzoNobel is relaunching its Glidden trade paint brand as Armstead with a new identity and packaging by Springetts Brand Design Consultants. The new brand name was the result of internal naming sessions at Springetts and collaboration with the client. The brief was to relaunch the brand as a paint brand for the future, a modern […]
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Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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ANOC Unveils New Logo Design

The Association of National Olympic Committees (ANOC) has unveiled its brand new logo. The logo is made up of five interlocking ribbons forming a globe, each one representing one of the five Continental Associations. Speaking about the new ANOC logo, ANOC President Sheikh Ahmad Al-Fahad Al-Sabah said: “This is a very significant moment in the […]
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Logo Design for the Salford Type Foundry

The Salford Type Foundry is a University of Salford student-led project, created and managed by students from all levels of the institution’s BA (Hons) Graphic Design course. Founded by Timothy Isherwood, STF was initially conceived as a repository for the typefaces created by students studying on the degree progamme. As well as showcasing and giving […]
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Logo and Identity Design for Boxing Champion, Andre Ward

Andre Ward is an American professional boxer and the current WBA and The Ring super middleweight champion. Ward was a gold medalist at the 2004 Summer Olympics. He won his first world championship in 2009. Nike’s Jordan Brand subsidiary engaged Los Angeles-based graphic design and communications agency Hype Type to design the logo for the […]
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Pearlfisher Creates Look for New Baby-Food Brand, ‘Sami-s-Usami’

Pearlfisher has created Sami-s-Usami, a new brand that it says will ‘revolutionise’ the Russian baby-food market. The work spans brand strategy, portfolio architecture, identity design, naming, art direction, packaging design, website design and brand communications. Sami-s-Usami, meaning ‘we are wise by ourselves’, is a new brand and range of products created by Umnitsa, one of […]
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