Logo and Identity Design for Boxing Champion, Andre Ward

Andre Ward is an American professional boxer and the current WBA and The Ring super middleweight champion. Ward was a gold medalist at the 2004 Summer Olympics. He won his first world championship in 2009. Nike’s Jordan Brand subsidiary engaged Los Angeles-based graphic design and communications agency Hype Type to design the logo for the […]
[READ MORE]

Pearlfisher Creates Look for New Baby-Food Brand, ‘Sami-s-Usami’

Pearlfisher has created Sami-s-Usami, a new brand that it says will ‘revolutionise’ the Russian baby-food market. The work spans brand strategy, portfolio architecture, identity design, naming, art direction, packaging design, website design and brand communications. Sami-s-Usami, meaning ‘we are wise by ourselves’, is a new brand and range of products created by Umnitsa, one of […]
[READ MORE]

Centennial Cup America Logo Unveiled

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and the South American Football Confederation (CONMEBOL) have unveiled the logo for the Centennial Cup America, to be played in the United States in the summer of 2016. The Centennial Cup America will mark the first time the South American championship has been played […]
[READ MORE]

Food Lion Reveals New Corporate Logo Design

American grocery store chain Food Lion has unveiled its new logo and brand strategy. Founded as Food Town in 1957, in Salisbury, North Carolina, Food Lion currently serves more than 9 million customers each week. The logo reveal marks the beginning of a multi-year initiative that the company says will make shopping easier for customers […]
[READ MORE]

Six Creates New Brand Identity for Architects, ‘LSM’

Global architecture studio LSM has revealed a new brand identity and website design following collaboration with UK branding agency, Six. The designers say the brand identity’s visual structure has been influenced by early European modernism. The typeface is inspired by Berlin subway signage and utilises a monotone colour palette. Speaking about the website, Debra Lehman […]
[READ MORE]

Thompson Brand Partners Rebrands ‘Harrogate Spring Water’

Thompson Brand Partners has created a new identity for Harrogate Spring Water, taking inspiration from Harrogate’s history of drawing water, which can be traced back to 1571. The consultancy was approached six months ago according to Thompson Brand Partners founder and creative director Ian Thompson, who says: “Harrogate was the first place in the world […]
[READ MORE]

Siegel+Gale Creates New Brand Identity for SAG-AFTRA

SAG-AFTRA, one of the world’s most well known trade unions for actors, broadcasters and recording artists, has launched a new brand identity and logo, developed in partnership with global strategic branding firm Siegel+Gale. The new logo depicts a figure standing in a forward-looking pose, reaching skyward and is accompanied by a new SAG-AFTRA logotype. The […]
[READ MORE]