Seymourpowell Designs Brand Identity for Heston Blumenthal’s  ‘The Perfectionists’ Café’

Product design consultancy Seymourpowell has created the branding for Heston Blumenthal’s new restaurant The Perfectionists’ Café. Opening this month, The Perfectionists’ Café will be a focal part of the newly redeveloped Heathrow Terminal 2 – The Queen’s Terminal. Seymourpowell was responsible for a full implementation of the brand across brand identity, signage, restaurant stationery and […]
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Robot Food Brands Yorkshire Blue as ‘Le Yorkshire Bleu’

Shepherd’s Purse produces artisan cheese; Robot Food produces branding and design. To mark Le Grand Départ, the two Yorkshire-based companies put their heads together for a special edition rename of the award winning Yorkshire Blue cheese. The cheese maker and brand design consultancy had already worked together on Shepherd’s Purse branding and packaging, and with […]
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Logo and Identity Design for ‘Mr. Milk’

San Franciscan graphic designer Justin Ross Tolentino came up with this conceptual identity design while a student at California State University, East Bay. The brief for the college assignment was to create an identity for a ‘job of yesteryear’. Justin subsequently chose to base his project on a milkman. “My personal goal for the project […]
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Fashion House LOEWE Unveils New Identity Design

Michael Amzalag and Mathias Augustyniak, the art and design duo of M/M (Paris), have created the new graphic identity for Spanish luxury fashion brand LOEWE. The logotype is said to have been inspired by German-born British typographer Berthold Wolpe, hinting at the German roots of Enrique Loewe Roessberg, who established the house by giving his […]
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Hellmann’s Mayonnaise Gets New Identity and Pack Refresh

International brand design agency Design Bridge has revealed details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The new pack design is launching first in the USA, followed by Europe, and then in other regions later in the year. As the famous Unilever brand celebrated its 100-year […]
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Penguin Random House Reveals New Identity Design

Penguin Random House has introduced a new global brand identity, following the merger between the two companies last year that resulted in the creation of the biggest book publisher in the world. The new corporate wordmark, designed by Pentagram partner Michael Bierut, aims to underscore the importance of the written word to the company’s culture and […]
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Hootsuite Rebrands, Unveils New Logo Design

Social media management system Hootsuite has undergone a rebrand. “Our rebrand is about more than following the prevailing design trends of the day, but after five years, our logo was long overdue for a refresh. We looked to best-practice examples in our industry and beyond for inspiration,” said Ashley Jane Brookes, marketing lead for Hootsuite’s […]
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