Pentagram Designs Logo for New Spielberg Film

Pentagram has designed the logo for “Ready Player One”, a new Steven Spielberg film based on the novel by Ernest Cline. The maze-like wordmark is said to hint at the film’s story, which is set in a sci-fi world of virtual gaming in the dystopian future of 2045, when the U.S. is an energy-starved wasteland and […]
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Citroën Unveils New Global Brand Signature

French carmaker Citroën has unveiled an all-new global brand signature that will be displayed for the first time at next week’s Frankfurt Motor Show. Dubbed “Inspired By You”, the new signature is directly linked to the “Citroën Inspired By You” brand campaign that was originally revealed at the 2016 Paris Motor Show, before being rolled […]
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Harmony Extracts Turns to Pentagram for New Look

Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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Afterhours Reveals New Logo and Identity for Click Properties

Design agency Afterhours has created the new identity system for UK residential housing developer, Click Properties. The new look, which includes the core mark, a bespoke logotype and both print and digital assets, is said to have been inspired by the modular building techniques the company uses to build new houses. “The concept is built around […]
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Concordia Texas Athletics Unveils New Logo Design

The Concordia University Texas athletics department has revealed a new, more refined logo as part of an athletics rebranding effort. “Concordia University athletic and marketing departments have been engaged in an athletic logo revision for the past three months,” associate vice president and athletics director Ronda Seagraves said. “The new logo design was spearheaded and […]
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JKR Rebrands The Diana Award

The Diana Award, a charity set up in memory of the Princess of Wales, has revealed a new brand identity to celebrate the woman who inspired its formation. Building on Princess Diana’s belief that ‘young people have the power to change the world’, brand design consultancy Jones Knowles Ritchie says it was appointed to create […]
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YouTube Reveals New Logo Design

Video streaming site YouTube has unveiled a new logo design, which is the Google-owned brand’s first new logo in 12 years. “Designed for our multi-screen world, the updated logo combines a cleaned up version of the YouTube wordmark and icon, creating a more flexible design that works better across a variety of devices, even on the […]
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