Carter Wong Rebrands Protean Electric

Electric automotive technology company Protean Electric has unveiled a new logo and identity designed by London-based studio Carter Wong. The agency was first approached by Protean back in 2017, as the business sought to overhaul its identity that was deemed to be lacking “structure and clarity”. “The previous visual identity was a little tired and had struggled […]
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New Sports Anti-Doping Body ‘ITA’ Reveals Logo Design

Following approval from its Foundation Board led by former French Sports Minister Valérie Fourneyron, the International Testing Agency (ITA) has revealed the logo and slogan, “Keeping Sport Real”, which together will form the cornerstone of its brand identity. Headquartered in the Swiss city of Lausanne, ITA is a newly-formed not-for-profit body that aims to provide anti-doping […]
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GB Basketball Gets New Look by Mr B & Friends

GB Basketball has unveiled a completely refreshed logo and identity ahead of the basketball World Cup. As well as being the national team for Great Britain, GB Basketball also serves as the organising body for the sport in Britain, covering national team players from the age of 16 through to senior teams. However, the organisation […]
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Tourism Vancouver Unveils New Logo and Brand

Tourism Vancouver has revealed an all-new ‘compass’ logo as part of a major brand refresh. The new identity is said to have taken over a year to create, with the two-part project including a brand research and strategy element, led by travel and hospitality marketing firm MMGY, and a design phase involving the creation of […]
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Voicebox Reveals ‘Happy’ Look for Yooga Superfood Cups

Packaging and branding consultancy Voicebox has unveiled a new design for Yooga Superfood Cups, a coconut-based probiotic yogurt that is set to enter the plant-based yogurt category later on this year. “Yooga’s look needed to have stopping power, while quickly educating consumers on its nutritional benefits through strategic simple communication hierarchies, colour blocking and creativity […]
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‘VinFast’, Vietnam’s First Ever Carmaker, Unveils Logo

VinFast, which is setting out to become Vietnam’s first volume car manufacturer, has revealed its new logo ahead of the brand’s official global launch at the 2018 Paris Motor Show in October. As a member of Vingroup, which is currently both the largest real-estate company and largest private enterprise in Vietnam, VinFast’s aim is to […]
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Time Warner Reveals New Name and Logo

U.S. film and television conglomerate Time Warner has revealed a new name and logo following the company’s takeover by AT&T. The telecommunications giant acquired the entertainment company a week ago in an $85 billion mega-merger; the acquisition, which came after a judge had ruled that the deal does not violate U.S. antitrust laws, will integrate […]
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