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0

Pearlfisher Creates New Look for Single Serving Desserts

By Editor July 18, 2014

Categories: Food

Pearlfisher-logo-design-packaging-Just-Enough-of-a-Very-Good-Thing

Pearlfisher’s New York office has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving dessert offering for adults.

Just Enough of a (Very) Good Thing comes in six flavours, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream. In a category where the design aesthetic is traditionally over indulgent and uses dark, sensual cues, the design for Just Enough of a (Very) Good Thing is light and more ingredient focused.

The designers say the illustrated logotype and packaging design emphasises the handcrafted aspect of the desserts. This same style is extended to the design of the website.

Hamish Campbell, creative director at Pearlfisher comments: “Bursts of colour are used to emphasise flavour and taste. The coloured tags on pack work to differentiate flavour as well as highlighting the thought and care that has gone into the making of each dessert. The ‘J’ of the logotype has been designed as a spoon, emphasising the moment of taste sensation when you enjoy a Just Enough of a (Very) Good Thing dessert.”

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Pearlfisher
www.pearlfisher.com

Tags: branding, chocolate, dessert, Hamish Campbell, identity, Just Enough of a (Very) Good Thing, lemon, lime, logotype, packaging design, Pearlfisher, raspberry, spoon, typography, vanilla

SEE ALSO:

  • Pearlfisher Creates Branding and Packaging for ‘Legit Organics’
  • Pearlfisher Creates Identity for Organic Dairy Brand, ‘Stonyfield’
  • Pearlfisher Creates New Look for Blue Bottle Coffee
  • Pearlfisher Creates Branding and Packaging for Lurpak Butter
  • Pearlfisher Creates New Viagra Branding and Packaging
  • Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’

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