JetSuiteX Debuts New ‘JSX’ Logo and Brand Identity

JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design created by Pentagram, which sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has […]
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First Air Unveils New Logo and Livery

First Air, Canada’s northern airline, has revealed a total makeover of its brand after 71 years. The updated identity features a modern version of the iconic Arctic symbol, the Inuksuk. The company says it wants the new look to be representative of the people and land of the Arctic. Members of the Inuit community are also said […]
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Elmwood Reveals New Identity for Bristol Aerospace Centre

Brand design consultancy Elmwood has revealed a new identity for aviation heritage museum Bristol Aerospace Centre. Managed by the Bristol Aero Collection Trust, Elmwood was enlisted to create an identity to support the fundraising stage and project development of the new £14m project that is set to open in early 2017. The plan for the […]
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Eye Health NGO ‘Orbis’ Launches New Brand Identity

International eye health NGO, Orbis, has introduced a new brand identity. “Our new brand identity brings to life the change that we create and the impact of our work,” said Jennifer Gregoire, Orbis Chief Marketing Officer. Orbis’s work began in 1982 with the introduction of the Flying Eye Hospital (FEH), a fully equipped mobile teaching […]
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Bombardier Learjet Logo

The Learjet is a dedicated business jet designed and manufactured by Bombardier. The Canadian company produces aircraft targeted at both business and commercial markets. More than 40 years after the creation of the first Learjet, Bombardier’s marketing team mandated BBDO Montreal to create an iconic livery design in order to help promote and celebrate the […]
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University Branding: The Terminal Lounge

Joel Felix, a graphic designer from California’s Central Valley, completed this branding project for The University Union’s music listening room, located on the Sacramento State University campus. The University Union encompasses lots of different spaces that aim to create a welcoming environment such as a wide variety of food vendors, a games room, an art […]
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