Restaurant Tech Company Fishbowl Reveals New Identity

Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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Healthcare Analytics Brand BHE Reveals New Name and Logo

Healthcare analytics specialist Boston Health Economics (BHE) has rebranded, revealing a name change to Panalgo. The new moniker is claimed to reflect the American company’s “commitment to expanding the accessibility of trusted analytics across the healthcare ecosystem”. Panalgo’s flagship Instant Health Data (IHD) software, which is purpose-built for healthcare, is currently used by over two […]
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Quantilope Reveals New Corporate Logo

Market-research analytics firm, quantilope, has announced a comprehensive design relaunch that includes a new logo and brand appearance. Doing away with the old ‘donut’ design, the company’s new mark is said to be based on a loop, and is further claimed to reinforce “the nature of a technology platform for intuitive, iterative work”, as the […]
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Exotix Capital Unveils New Name and Logo as Part of Rebrand

Brand writing agency Reed Words has created the new name and brand strategy for developing markets investment bank Exotix Capital, which is relaunching as Tellimer Group. Founded 20 years ago, the London-based company is claimed to be the world’s only fully integrated platform focusing on developing markets, delivering insights, analytics, markets and advisory services. More […]
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Digital Marketing Agency ‘Fluent’ Unveils New Logo Design

Fluent, a US digital marketing company that serves over 500 consumer brands and direct marketers, has unveiled a new brand identity, with the introduction of a new logo, website, and large-scale ad campaign. “The new logo brings a sharp new visual identity, signifying the high volume, high value, and high velocity customer acquisition that Fluent […]
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Xerox Unveils Conduent’s New Global Brand Identity

Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
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Salt Branding Creates New Identity for IHS Markit

Design agency Salt Branding has created the new identity for IHS Markit, a major data provider to customers in business, finance and government. The new branding is the result of a merger between IHS and Markit. Headquartered in London, the newly-formed company claims to have more than 50,000 business and government customers, including 80 per cent of the Fortune […]
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