Luxury Real Estate Firm ‘Halstead’ Rebranded by Pentagram

Pentagram has created the new identity for Halstead, a residential real estate brokerage firm headquartered in the New York metropolitan area. The new look, which centres around a dimensional, changing letter “H”, encompasses brand positioning and messaging, environmental graphics and marketing campaigns, as well as the company’s website. “The reimagined ‘H’ icon is architectural and […]
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Ragged Edge Rebrands Trussle as ‘Home of Home Ownership’

Branding agency Ragged Edge has created a new visual and verbal identity for online mortgage broker, Trussle. The latter is said to have been borne out of founder and CEO Ishaan Malhi’s struggle to secure a mortgage for his first home. “There’s too much jargon, too much complexity and not enough transparency. Millions of people […]
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me&dave Brands London’s ‘Barts Square’ Residential Quarter

Branding agency me&dave has created the new identity for Barts Square, a low-rise mixed-use quarter in the heart of London, which developer Helical launched to buyers earlier this month. The collection of apartments, communal areas, office spaces, retail outlets and a major new restaurant is being developed on a 3.2-acre site close to 800-year-old St […]
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me&dave Brands London’s ‘One Crown Place’

Property branding agency me&dave has created the identity for One Crown Place, a new mixed-use development in EC2 London. Launched by real estate advisor CBRE to buyers just last week, the One Crown Place scheme has been designed by architecture firm Kohn Pederson Fox (KPF) and is scheduled to open in 2020; it comprises two […]
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Hoare Lea Unveils New Logo and Branding by Mr B & Friends

Engineering consultancy Hoare Lea has unveiled a new brand created by Bristol-based agency, Mr B & Friends. With a turnover of approximately £80 million, more than 800 employees, and 62 partners, Hoare Lea has worked on high-profile projects across the world, including Heathrow Airport’s new terminal 2A, the Royal Birmingham Conservatoire, Oxford Westgate shopping centre, […]
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The Partners Rebrand Shakespeare’s Globe

Branding agency The Partners has created the new logo and identity for Shakespeare’s Globe. Set in the London Borough of Southwark, on the south bank of the River Thames, Shakespeare’s Globe is in reality a modern reconstruction of a round-shaped building that was first built in 1599, destroyed by fire in 1613, rebuilt in 1614, […]
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SomeOne Creates Branding for ‘SPYSCAPE’ Museum

SomeOne has created the logo and branding for SPYSCAPE, a new spy museum designed by British architect, David Adjaye. Set to open in December 2017, the 60,000 sq ft museum, based in midtown Manhattan, will enable visitors to explore the secretive universe of espionage through “one-of-a-kind exhibitions featuring dynamic storytelling and individualised experiences”. “This is […]
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