COLLINS Rebrands the San Francisco Symphony

Strategy, design, and communications consultancy COLLINS has created the new logo and identity for the award-winning San Francisco Symphony. The 108-year orchestra has been reimagined for the future as part of efforts to broaden its reach to more diverse audiences “Music is one of humanity’s most powerful creations – it meets us at our emotional […]
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Hotel Ercilla de Bilbao Rebranded by 0120

Hotel Ercilla de Bilbao has relaunched this week as part of the Marriott Autograph Collection, unveiling a comprehensive refurbishment along with a rebrand by design agency 0120 (formerly Evolve). The re-design of both the identity and interior comes ahead of the Spanish hotel’s 50th anniversary and aims to bring the history and core values of […]
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Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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Warner Bros. Reveals New Logo Design by Pentagram

American film studio Warner Bros. has revealed a new logo with design by Pentagram. The redrawn logo is described as “a refinement and modernisation” of the famous “WB” shield that has been part of the company’s visual identity since its founding in 1923. “As we approached our centennial, we thought it was the right time […]
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Paris Unveils ‘Art Deco’ Logo Design for 2024 Olympics

The official logo for the 2024 Olympics and Paralympics has been revealed, featuring the Olympic flame set within a gold medal. Both the emblem and custom-created typeface have been inspired by the Art Deco movement, which was at its heights in the 1920s – and it was in 1924 that France, and specifically Paris, last […]
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Sheraton Reveals New Logo Design

Sheraton Hotels & Resorts, Marriott International’s most global brand, has revealed a new logo that the U.S. company claims “pays homage to its past and depicts its vision for the future”. The updated design reimagines Sheraton’s famous laurel crest “as movement from the world and the energy of gathering, which point to the modernised Sheraton […]
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Logo Revealed for Disney’s Hotel New York – The Art of Marvel

Disneyland Paris has revealed a new Art Deco-inspired logo design for the Hotel New York – one of the French entertainment resort’s seven American-themed hotels. Designed by none other than architect Michael Graves, and first opened in 1992, the Hotel New York is currently said to be undergoing a major transformation ahead of its scheduled […]
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