• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Hotel Ercilla de Bilbao Rebranded by 0120

By Editor September 23, 2020

Categories: Hotel & Travel

Hotel Ercilla de Bilbao has relaunched this week as part of the Marriott Autograph Collection, unveiling a comprehensive refurbishment along with a rebrand by design agency 0120 (formerly Evolve).

The re-design of both the identity and interior comes ahead of the Spanish hotel’s 50th anniversary and aims to bring the history and core values of the brand to the forefront.

Originally opened in 1972, Ercilla was one of the first hotels in Bilbao and went on to became the centre of the political, financial, and cultural scene, boasting high-profile guests from opera star Luciano Pavarotti to football legend Diego Maradona.

“It was time to rediscover what the Ercilla was all about. Since our founding in 1972 we have evolved, and in so doing lost a little of what makes us so special. This was a good opportunity to stop, remember and refocus on our core values – to remind the world, our visitors and local people who we are,” says the hotel’s general manager, Iñaki Etxeguren.

“The new design reclaims the hotel’s glamorous past and its sense of place and history, to position it once again as an iconic Bilbao destination. It draws on the hotel’s fascinating archive of photography, the vintage style of its 1970s heyday, the unique character of contemporary Bilbao and the Basque country, as well as longstanding British influence on the city,” explains the design team at 0120. “The logo and typography reflect the Basque sensibilities of passion and a certain spikiness. The type is strong but very elegant in its usage.”

Additional details include photography inspired by a Harper’s Bazaar cover of Balenciaga from the 1950s, and even a signature scent inspired by the Gorbea Natural Park that will be used for guest amenity products.

“Ercilla needed to stand for something, and that glamourous style was completely ownable, tied together with other subtle influences. Being in the Autograph Collection also means they wanted to attract the ‘individualist’ traveller, the foreign tourist visiting the city’s cultural highlights and wider region. We also wanted to bring a love for the local people and culture into the hotel,” comments Jake Mason, CEO and co-founder of 0120.

The rebrand has been rolled out through every touchpoint, in collaboration with interior design agency Red Deer.

0120
www.01-20.com

Tags: 0120, Art Deco, Hotel Ercilla de Bilbao, identity design, Iñaki Etxeguren, interior design, Jake Mason, logotype, Marriott Autograph Collection, menu design, rebranding, Red Deer, stationery design, typography, wordmark

SEE ALSO:

  • Here Design Creates Identity for The Fife Arms Hotel
  • Construct Brands 5 Star Hotel, ‘Le Grand Bellevue’
  • Logo Revealed for Disney’s Hotel New York – The Art of Marvel
  • Logo for a Designer Hotel: Sleepbox
  • & SMITH Brands New Boutique Hotel Brand, ‘SALT’
  • Comfort Hotel Brand Reveals New Logo Design

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • P&W Updates Logo and Packaging Design for Organic Food Brand – RIFCo
  • Lewis Moberly Designs Dyslexia-Friendly Typeface for Tropic Skincare
  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.