Elmwood Rebrands Boardman Bicycle Range

Global brand design consultancy, Elmwood, has teamed up with Chris Boardman to refresh the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products aimed at first time riders, commuters, extreme cycling hobbyists and semi–pro riders. In what is considered to be a fierce market, with some serious players competing for […]
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Construct Rebrands Luxury Jeweller, ‘Boodles’

Creative studio Construct has redesigned the brand identity for jeweller and jewellery designer Boodles. Founded in 1798, the brand is currently run as a sixth-generation family business headquartered in the North West of England. Boodles says it has been working with Construct for the past year to build brand communications that will “appeal to a […]
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Bentley Reveals Name of New Luxury SUV

Bentley’s all-new SUV is set to be revealed to the world later this year and a name has been chosen: Bentayga. A company spokesman said, “The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, […]
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Interabang Creates Branding and Packaging for ‘Proper Beans’

London-based agency Interabang was approached last November by Ben Mason, founder of Proper Beans after he came across their work for Brew Tea Co. Proper says its mission is to reinstate baked beans as the premium meal it once was – it was first sold at Fortnum and Mason in 1886 and marketed as a […]
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Pentagram Brands New Social Network, ‘Blopboard’

Blopboard is a new social network that enables users to ask questions, share opinions, and visualise how opinions and attitudes change over time. The platform aims to use infographics to share what people are thinking—in real time, as they “think it”. Pentagram’s Eddie Opara and his team have worked with Blopboard co-founder Amy Kaufman to […]
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Mr B & Friends Creates New Brand Identity for ‘Bristol Sport’

Bath-based creative agency Mr B & Friends has created the new brand identity for Bristol Sport. A company formed to oversee the commercial management of both Bristol City FC, Bristol Rugby, Bristol Flyers, Bristol Academy Women FC and DZ Motorsport. Bristol Sport is also overseeing the £45m rebuild of the Ashton Gate stadium. The new […]
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Identity Design for Advertising Agency, ‘Branch Creative’

Focused on Central and Eastern European markets, Poland’s Branch Creative is an executive film production and advertising house that represents a pool of photographers, illustrators and commercial directors from around the globe. Branch Creative recently turned to Warsaw-based design agency Noeeko to help formulate a new look for its growing enterprise. Headed by owner and […]
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